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Eriksson, G. & Machin, D. (2020). Discourses of 'Good food': The commercialization of healthy and ethical eating. Discourse, Context & Media, 33, 1-7, Article ID 100365.
Åpne denne publikasjonen i ny fane eller vindu >>Discourses of 'Good food': The commercialization of healthy and ethical eating
2020 (engelsk)Inngår i: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 33, s. 1-7, artikkel-id 100365Artikkel i tidsskrift, Editorial material (Fagfellevurdert) Published
Abstract [en]

In many societies, governments have become concerned about diet related illnesses and the huge economic costs of managing them, disseminating information about things like eating, balanced diets and the foods we should avoid in excess. At the same time in our shops and cafes there have been a proliferation of products which carry possibilities for making more healthy choices. Yet research shows that the health-related properties these products offer are largely contradictory, confusing and more about market buzzwords than actual healthy food. And such healthy choices have tended to blur and merge with notions of ethical and moral shopping. In this introduction to a collection of articles on the discourses of good food, we look at some of the research on ‘good food’ showing exactly what a multimodal critical discourse perspective can contribute to the field. We show that closer analysis of product packaging, marketing, cook books, media reports and policy documents can help us to understand how commercial forces are colonizing and shaping our ideas of what it means to be healthy and also to act as good citizens.

sted, utgiver, år, opplag, sider
Elsevier, 2020
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
urn:nbn:se:oru:diva-79775 (URN)10.1016/j.dcm.2019.100365 (DOI)000509790900002 ()2-s2.0-85076721780 (Scopus ID)
Tilgjengelig fra: 2020-02-05 Laget: 2020-02-05 Sist oppdatert: 2020-02-14bibliografisk kontrollert
Ledin, P. & Machin, D. (2019). Doing critical discourse studies with multimodality: from metafunctions to materiality. Critical Discourse Studies, 16(5), 497-513
Åpne denne publikasjonen i ny fane eller vindu >>Doing critical discourse studies with multimodality: from metafunctions to materiality
2019 (engelsk)Inngår i: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 16, nr 5, s. 497-513Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

In Critical Discourse Studies (CDS) and in other linguistics oriented scholarly journals we now see more research which draws upon multimodality as part of carrying out analyses of how texts make meaning, in order to draw out the ideologies which they carry. However, much of multimodality is itself based closely on one theory of language called Systemic Functional Linguistics (SFL). And despite calls from some scholars there has been no real interrogation of the concepts and models drawn from this theory as regards how suitable they are both for analyzing different forms of communication and for answering concrete research questions of the nature asked in CDS. In this paper we assess the core principles, taken from SFL into multimodality. Using examples we consider which are more or less suitable for the kinds of work we do in CDS. We make a case that SFL has a narrow notion of ‘texts’ and a weak notion of context. We show how we can address such problems to deal with what we call the ‘materiality’ of multimodal communication.

sted, utgiver, år, opplag, sider
Routledge, 2019
Emneord
Multimodality, systemic functional linguistics, affordances, multimodal critical discourse analysis
HSV kategori
Identifikatorer
urn:nbn:se:oru:diva-66848 (URN)10.1080/17405904.2018.1468789 (DOI)000482418100001 ()2-s2.0-85046075261 (Scopus ID)
Tilgjengelig fra: 2018-05-02 Laget: 2018-05-02 Sist oppdatert: 2019-11-11bibliografisk kontrollert
Ledin, P. & Machin, D. (2019). Final reply. Critical Discourse Studies, 16(5), 540-548
Åpne denne publikasjonen i ny fane eller vindu >>Final reply
2019 (engelsk)Inngår i: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 16, nr 5, s. 540-548Artikkel i tidsskrift (Fagfellevurdert) Published
sted, utgiver, år, opplag, sider
Routledge, 2019
HSV kategori
Identifikatorer
urn:nbn:se:oru:diva-74730 (URN)10.1080/17405904.2019.1614469 (DOI)000470503300001 ()
Tilgjengelig fra: 2019-06-20 Laget: 2019-06-20 Sist oppdatert: 2019-11-22bibliografisk kontrollert
Ledin, P. & Machin, D. (2019). Forty years of IKEA kitchens and the rise of a neoliberal control of domestic space. Visual Communication, 18(2), 165-187
Åpne denne publikasjonen i ny fane eller vindu >>Forty years of IKEA kitchens and the rise of a neoliberal control of domestic space
2019 (engelsk)Inngår i: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214, Vol. 18, nr 2, s. 165-187Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This article uses a social semiotic approach to look at the representations and designs of kitchens in the IKEA catalogue from 1975 until 2016. The authors find a shift from function to lifestyle of the order observed by scholars of advertising. But using Fairclough’s concepts of ‘technologization’ in Discourse and Social Change (1992) and Van Leeuwen’s New Writing (2006) concept, they are able to dig deeper to show that there are four stages of kitchen that become, they argue, more and more codified, with increasing prescription over the meaning of space and also regarding what takes place there. Such coding aligns with the ideas, values and identities of neoliberalism: ‘flexible’, ‘dynamic’, ‘creative’, ‘solutions’ and ‘self-management’. The authors show how the features of New Writing allow a suppression of actual causalities and context, and permit symbolic and indexical meanings to take over. Domestic life itself becomes technologized, coded and stripped down to a number of symbols and indexical meanings which assemble easily into the requirements of the neoliberal order.

sted, utgiver, år, opplag, sider
Sage Publications, 2019
Emneord
furniture design; IKEA; multimodality; neoliberalism; New Writing; semiotics
HSV kategori
Identifikatorer
urn:nbn:se:oru:diva-66850 (URN)10.1177/1470357218762601 (DOI)000461635900001 ()2-s2.0-85044068763 (Scopus ID)
Tilgjengelig fra: 2018-05-02 Laget: 2018-05-02 Sist oppdatert: 2019-06-19bibliografisk kontrollert
Eriksson, G. & Machin, D. (2019). Multimodal analys av audiovisuell kommunikation (3ed.). In: Ekström, Mats och Johansson, Bengt (Ed.), Metoder i medie- och kommunikationsvetenskap: (pp. 255-276). Lund: Studentlitteratur AB
Åpne denne publikasjonen i ny fane eller vindu >>Multimodal analys av audiovisuell kommunikation
2019 (svensk)Inngår i: Metoder i medie- och kommunikationsvetenskap / [ed] Ekström, Mats och Johansson, Bengt, Lund: Studentlitteratur AB, 2019, 3, s. 255-276Kapittel i bok, del av antologi (Annet vitenskapelig)
sted, utgiver, år, opplag, sider
Lund: Studentlitteratur AB, 2019 Opplag: 3
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
urn:nbn:se:oru:diva-71992 (URN)9789144125701 (ISBN)
Tilgjengelig fra: 2019-01-31 Laget: 2019-01-31 Sist oppdatert: 2019-02-01bibliografisk kontrollert
Breazu, P. & Machin, D. (2019). Racism toward the Roma through the affordances of Facebook: bonding, laughter and spite. Discourse & Society, 30(4), 376-394
Åpne denne publikasjonen i ny fane eller vindu >>Racism toward the Roma through the affordances of Facebook: bonding, laughter and spite
2019 (engelsk)Inngår i: Discourse & Society, ISSN 0957-9265, E-ISSN 1460-3624, Vol. 30, nr 4, s. 376-394Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This article carries out a multimodal critical discourse analysis (MCDA) of a Romanian Facebook page where comments are made in response to a shared news-clip showing a Roma wedding which clearly invites ridicule. It has been documented that there are well-established discourses representing the Roma as criminal, uneducated, dirty, immoral, and as resisting assimilation into wider society. This Facebook page offers the opportunity to explore which discourses are used in 1500 posts to represent the Roma. We show that the affordances of Facebook open-up the mixing of humor, venting of frustration, extreme racism and sexual violence as those posting entertain each other, create bonds and overtly call out the Roma and others who are believed to be part of a conspiracy against ordinary Romanians. We argue that these newer patterns of representing the Roma are related to the rise of extreme right-wing populist ideology across Europe and beyond. An ideology where direct, simple and violent solutions are required.

sted, utgiver, år, opplag, sider
Sage Publications, 2019
Emneord
Facebook, humor, multimodal critical discourse analysis, racism, ridicule, right-wing populism, Roma, social media
HSV kategori
Forskningsprogram
Lingvistik; Medie- och kommunikationsvetenskap
Identifikatorer
urn:nbn:se:oru:diva-74274 (URN)10.1177/0957926519837396 (DOI)000470836700003 ()2-s2.0-85063957825 (Scopus ID)
Tilgjengelig fra: 2019-05-14 Laget: 2019-05-14 Sist oppdatert: 2019-11-13bibliografisk kontrollert
Breazu, P. & Machin, D. (2018). A critical multimodal analysis of the Romanian press coverage of camp evictions and deportations of the Roma migrants from France. Discourse & Communication, 12(4), 339-356
Åpne denne publikasjonen i ny fane eller vindu >>A critical multimodal analysis of the Romanian press coverage of camp evictions and deportations of the Roma migrants from France
2018 (engelsk)Inngår i: Discourse & Communication, ISSN 1750-4813, E-ISSN 1750-4821, Vol. 12, nr 4, s. 339-356Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

In this article, we carry out a Multimodal Critical Discourse Analysis (MCDA) of a sample from a larger corpus of Romanian news articles that covered the controversial camp evictions and repatriation of Romanian Roma migrants from France that began in 2010 and continue to the time of writing in 2017. These French government policies have been highly criticized both within France and by international political and aid organizations. However, the analysis shows how these brutal, anti-humanitarian events became recontextualized in the Romanian Press to represent the French government’s actions as peaceful and consensual. In addition, the demonization of the Roma in the press serves as a strategy to continuously disassociate them from their Romanian counterparts. While there is a long history of discrimination against the Roma in Romania, these particular recontextualizations can be understood in the context of the Romanian government’s need to gloss over its failure to comply with the Schengen accession requirements and acquire full European Union (EU) membership.

sted, utgiver, år, opplag, sider
Sage Publications, 2018
Emneord
Camp evictions, Critical Discourse Analysis, France, Roma, Schengen
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
urn:nbn:se:oru:diva-65703 (URN)10.1177/1750481318757774 (DOI)000439352300001 ()2-s2.0-85043332579 (Scopus ID)
Tilgjengelig fra: 2018-03-12 Laget: 2018-03-12 Sist oppdatert: 2018-08-02bibliografisk kontrollert
Krzyzanowski, M. & Machin, D. (2018). Critical approaches: Media analysis in/and critical discourse studies. In: Colleen Cotter, Daniel Perrin (Ed.), The Routledge handbook of language and media: (pp. 62-76). New York: Routledge
Åpne denne publikasjonen i ny fane eller vindu >>Critical approaches: Media analysis in/and critical discourse studies
2018 (engelsk)Inngår i: The Routledge handbook of language and media / [ed] Colleen Cotter, Daniel Perrin, New York: Routledge, 2018, s. 62-76Kapittel i bok, del av antologi (Fagfellevurdert)
sted, utgiver, år, opplag, sider
New York: Routledge, 2018
Serie
Routledge handbooks in linguistics
HSV kategori
Identifikatorer
urn:nbn:se:oru:diva-62853 (URN)9781138014176 (ISBN)9781315673134 (ISBN)
Tilgjengelig fra: 2017-11-27 Laget: 2017-11-27 Sist oppdatert: 2018-01-13bibliografisk kontrollert
Ledin, P. & Machin, D. (2018). Doing visual analysis: from theory to practice (1ed.). Los Angeles: Sage Publications
Åpne denne publikasjonen i ny fane eller vindu >>Doing visual analysis: from theory to practice
2018 (engelsk)Bok (Fagfellevurdert)
sted, utgiver, år, opplag, sider
Los Angeles: Sage Publications, 2018. s. 208 Opplag: 1
HSV kategori
Identifikatorer
urn:nbn:se:oru:diva-64597 (URN)9781526418067 (ISBN)9781473972995 (ISBN)
Tilgjengelig fra: 2018-01-28 Laget: 2018-01-28 Sist oppdatert: 2019-02-11bibliografisk kontrollert
Hansen, A. & Machin, D. (2018). Media and Communication Research Methods. London: Palgrave Macmillan
Åpne denne publikasjonen i ny fane eller vindu >>Media and Communication Research Methods
2018 (engelsk)Bok (Fagfellevurdert)
sted, utgiver, år, opplag, sider
London: Palgrave Macmillan, 2018. s. 328
HSV kategori
Identifikatorer
urn:nbn:se:oru:diva-72353 (URN)9780230000063 (ISBN)
Tilgjengelig fra: 2019-02-08 Laget: 2019-02-08 Sist oppdatert: 2019-02-11bibliografisk kontrollert
Organisasjoner
Identifikatorer
ORCID-id: ORCID iD iconorcid.org/0000-0002-3295-3602