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Eriksson, G. & Machin, D. (2019). Multimodal analys av audiovisuell kommunikation (3ed.). In: Ekström, Mats och Johansson, Bengt (Ed.), Metoder i medie- och kommunikationsvetenskap: (pp. 255-276). Lund: Studentlitteratur AB
Open this publication in new window or tab >>Multimodal analys av audiovisuell kommunikation
2019 (Swedish)In: Metoder i medie- och kommunikationsvetenskap / [ed] Ekström, Mats och Johansson, Bengt, Lund: Studentlitteratur AB, 2019, 3, p. 255-276Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2019 Edition: 3
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-71992 (URN)9789144125701 (ISBN)
Available from: 2019-01-31 Created: 2019-01-31 Last updated: 2019-02-01Bibliographically approved
Kroon, Å. & Eriksson, G. (2019). The Impact of the Digital Transformation on Sports Journalism Talk Online. Journalism Practice, 13(7), 834-852
Open this publication in new window or tab >>The Impact of the Digital Transformation on Sports Journalism Talk Online
2019 (English)In: Journalism Practice, ISSN 1751-2786, E-ISSN 1751-2794, Vol. 13, no 7, p. 834-852Article in journal (Refereed) Published
Abstract [en]

This paper examines the impact of the digital transformation on broadcast practices from a producer/studio participant perspective with a focus on sports journalism online. More specifically, the study targets changes in sports talk and interaction as producers re-shape their communicative activities to fit audiences’ new contexts of reception. It discusses how these changes in practices relate to some of the fundamental assumptions in current broadcast talk theory. The textual studies are complemented by interviews with six prominent Swedish media industry representatives in order to shed light on their perceptions of the broadcast to online shift given their respective experiences. The results show how producers/participants adapt to a more casual and relaxed interactional style and tone online than in ordinary broadcasting. The studied sportscasts also largely abandon the traditional broadcast address, as expressed in direct discursive address and looks-to-camera, for an orientation to screen devices where social media active audiences are to be “found,” although still having a traditionally positioned audience to attend to. Although sociability is still the structural principle for producers’ interactional choices irrelevant of platform, the strategies of how to achieve it are changing due to the digital transformation.

Place, publisher, year, edition, pages
Routledge, 2019
Keywords
Broadcasting, communicative changes, digital transformation, interaction, sports journalism, online, talk
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-72467 (URN)10.1080/17512786.2019.1577695 (DOI)000474470500005 ()2-s2.0-85061440028 (Scopus ID)
Funder
Riksbankens Jubileumsfond, P13-1106-1
Available from: 2019-02-14 Created: 2019-02-14 Last updated: 2019-11-14Bibliographically approved
Chen, A. & Eriksson, G. (2019). The making of healthy and moral snacks: A multimodal critical discourse analysis of corporate storytelling. Discourse, Context & Media, 32, Article ID 100347.
Open this publication in new window or tab >>The making of healthy and moral snacks: A multimodal critical discourse analysis of corporate storytelling
2019 (English)In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 32, article id 100347Article in journal (Refereed) Epub ahead of print
Abstract [en]

This paper examines how snack brands represent themselves as producers of healthy food through corporatestories on their websites. The increased emphasis on health in ‘‘the new public health era” has createda market for products promoted as healthy or with some kind of wellbeing association. Riding onthis trend, many companies have emerged and positioned themselves as providing good food options.Employing the theory of social semiotics and using multimodal critical discourse analysis, we ask the following questions: How do these companies use corporate stories to make themselves appear as a better alternative than their competitors? How do they make their products appear healthy and attractive to consumers? And how can this kind of marketing help consumers choose healthier products? The analysis of 22 corporate stories of healthy snack companies shows that healthy eating is colonized by a moral discourse for marketing and branding purposes. Furthermore, the health qualities these companies claim to have are abstract, symbolic, and commercialized. We argue that these corporate stories provide no meaningful indication as to the healthiness of these products and can mislead consumers to consume less healthy food while having the intention to eat healthily.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Discourse, Multimodal critical discourse analysis, Social semiotics, Healthy diet, Healthy snacks, Corporate stories, Storytelling
National Category
Media and Communications
Identifiers
urn:nbn:se:oru:diva-77803 (URN)10.1016/j.dcm.2019.100347 (DOI)2-s2.0-85074144660 (Scopus ID)
Available from: 2019-11-10 Created: 2019-11-10 Last updated: 2019-11-13Bibliographically approved
Chen, A. & Eriksson, G. (2019). The mythologization of protein: a Multimodal Critical Discourse Analysis of snacks packaging. Food, Culture and Society, 22(4), 423-445
Open this publication in new window or tab >>The mythologization of protein: a Multimodal Critical Discourse Analysis of snacks packaging
2019 (English)In: Food, Culture and Society, ISSN 1528-9796, Vol. 22, no 4, p. 423-445Article in journal (Refereed) Published
Abstract [en]

This paper examines how protein snacks are marketed as good food choices through their packaging and how these packages reproduce a discourse – what we see as a myth – of the benefits of high protein intake. Research shows that consumers believe high protein food has a positive impact on physical performance and body composition, although there is very little evidence of this. Protein foods and beverages are nevertheless one of the fastest growing sectors in the food market and we now see food companies exploit peoples beliefs by adding protein to food that was formerly seen as unhealthy. Adopting a Multimodal Critical Discourse Analysis (MCDA) we look in detail at the packaging of a group of snacks that are usually high in fat and sugar but now appear as good food options, particularly through accentuating the protein content. The analysis shows that the packages market these products as an outcome of scientific modern technology, but this is done in playful and comforting ways. This goes along with neoliberal ideas about wellness and demands of an active lifestyle. From these findings, we discuss the limitations of existing regulations as marketing shape and capitalize on discourses of health.

Place, publisher, year, edition, pages
Routledge, 2019
Keywords
Discourse, food packaging, food policy, health, protein, marketing, Multimodal Critical Discourse Analysis, Social Semiotics
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-74776 (URN)10.1080/15528014.2019.1620586 (DOI)000478852800004 ()2-s2.0-85067458696 (Scopus ID)
Available from: 2019-06-24 Created: 2019-06-24 Last updated: 2019-09-20Bibliographically approved
Eriksson, G. & Fitzgerald, R. (2019). Web-TV as a backstage activity: Emerging forms of audience address in the post-broadcast era. Text & Talk, 39(1), 47-75
Open this publication in new window or tab >>Web-TV as a backstage activity: Emerging forms of audience address in the post-broadcast era
2019 (English)In: Text & Talk, ISSN 1860-7330, E-ISSN 1860-7349, Vol. 39, no 1, p. 47-75Article in journal (Refereed) Published
Abstract [en]

Taking off from the Media Talk approach, this paper examines the communicative work of a Swedish sports webcast football show, Superlive,asan emerging form of web-based media format called Web-TV. This analysis is situated in a context in which broadcasting is going through fundamental changes, and broadcasters are rethinking their content in order to face the challenges arriving with recent decades’ technological developments, and espe-cially the fact that television is no longer restricted to being broadcast but can be distributed through the web and be received on PCs, tablets and mobile phones. In this ‘post-broadcasting era’ producers are searching for new ways of reaching audiences through creating new forms of audience address. Superlive is a good example of these changes and how broadcasters now explore the possibilities of producing television exclusively for the Web. The analysis shows that what is taking place in Superlive is clearly in contrast to the performances one could expect in the conventional broadcast. Through the participants’ favoring of an interactional style characterized by informality and spontaneity, this show situ-ates itself as backstage to the conventional forms of airings. As a result, this discursive space implies an interactional orientation to “co-presence” with the audience.

Place, publisher, year, edition, pages
Mouton de Gruyter, 2019
Keywords
backstage activity, broadcast talk, communicative ethos, middle space, sociability, Web-TV
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-70831 (URN)10.1515/text-2018-2018 (DOI)000453252800003 ()
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2018-12-20 Created: 2018-12-20 Last updated: 2019-01-08Bibliographically approved
Chen, A. & Eriksson, G. (2019). “With Great Taste Comes Great Responsibility”: A Multimodal Critical Discourse Analysis of corporate storytelling. In: : . Paper presented at A-MODE International Conference - Approaches to Multimodal Digital Environments: from theories to practices, Rome, Italy, June 20-22, 2019.
Open this publication in new window or tab >>“With Great Taste Comes Great Responsibility”: A Multimodal Critical Discourse Analysis of corporate storytelling
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Communication Studies
Identifiers
urn:nbn:se:oru:diva-74811 (URN)
Conference
A-MODE International Conference - Approaches to Multimodal Digital Environments: from theories to practices, Rome, Italy, June 20-22, 2019
Available from: 2019-06-26 Created: 2019-06-26 Last updated: 2019-09-20Bibliographically approved
Eriksson, G. & Kroon, Å. (2018). Audience participation in "the post-broadcast era". In: : . Paper presented at Preconference, International Communication Association Annual Conference 2018:‘THE PARTICIPATORY TURN’ TEN YEARS LATER: TRUST/DISTRUST AND ENGAGEMENT/DISENGAGEMENT, Prague, Czech Republic, May 24, 2018.
Open this publication in new window or tab >>Audience participation in "the post-broadcast era"
2018 (English)Conference paper, Oral presentation only (Refereed)
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-68958 (URN)
Conference
Preconference, International Communication Association Annual Conference 2018:‘THE PARTICIPATORY TURN’ TEN YEARS LATER: TRUST/DISTRUST AND ENGAGEMENT/DISENGAGEMENT, Prague, Czech Republic, May 24, 2018
Projects
Posttelevisionens praktiker: att förnya TV och tidningar med hjälp av webb-TV
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2018-09-18 Created: 2018-09-18 Last updated: 2018-09-18Bibliographically approved
Eriksson, G. & Breazu, P. (2018). Imagining the Romanies: A study on the multimodal representation of the Roma in Romanian media. In: : . Paper presented at International Communication Association (ICA 2018), Pre-conference: Examining the Construction of Roma Identity, Voice, and Representation, Prague, Czech Republic, May 24-28, 2018.
Open this publication in new window or tab >>Imagining the Romanies: A study on the multimodal representation of the Roma in Romanian media
2018 (English)Conference paper, Oral presentation only (Refereed)
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-68959 (URN)
Conference
International Communication Association (ICA 2018), Pre-conference: Examining the Construction of Roma Identity, Voice, and Representation, Prague, Czech Republic, May 24-28, 2018
Available from: 2018-09-18 Created: 2018-09-18 Last updated: 2018-09-18Bibliographically approved
Eriksson, G. & Ekström, M. (2018). Press Conferences. In: Ruth Wodak and Bernhard Forchtner (Ed.), The Routledge handbook of language and politics: . Abingdon: Routledge
Open this publication in new window or tab >>Press Conferences
2018 (English)In: The Routledge handbook of language and politics / [ed] Ruth Wodak and Bernhard Forchtner, Abingdon: Routledge, 2018Chapter in book (Refereed)
Place, publisher, year, edition, pages
Abingdon: Routledge, 2018
Series
Routledge handbooks in linguistics
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-61401 (URN)978-1-138-77916-7 (ISBN)
Available from: 2017-10-11 Created: 2017-10-11 Last updated: 2017-10-11Bibliographically approved
Eriksson, G. & Chen, A. (2018). Protein = Healthy?: A Multimodal Critical Discourse Analysis of protein snacks packaging. In: : . Paper presented at The 1st Biannual Conference on Food and Communication, Queen Margaret University, Edinburgh, Scotland, UK, September 6-7, 2018.
Open this publication in new window or tab >>Protein = Healthy?: A Multimodal Critical Discourse Analysis of protein snacks packaging
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

In this paper, we examine how protein snacks are marketed as a healthy choice through their packaging and discuss the cultural meanings of protein that are communicated to consumers via packaging. With the rise of obesity and chronic disease, the EU and many member national governments are promoting healthy diet as the solution to this public health challenge. The new wellness food industry is now a trillion dollarbusiness. Food companies are capitalising on this via reformulating products to appear healthier. One common strategy is adding protein to food that wasformerly seen as unhealthy. This is in line with research that has found that consumers believe high protein food has a positive impact on physical performance, body composition, and weight control. It has been discussed that in the West the modern healthy food discourse has become not being healthy perse but instead linked to multiple possibilities of cultural meaning. What has not yet been carefully explored is how ideas of healthy eating and its cultural meaning are embedded in food packaging. Adopting Multimodal Critical Discourse Analysis (MCDA) we look at the packaging of a group of snacks that are usually high in fat and sugar that have been reformulated to enhance their protein content and thereby appear to be healthy food options. We argue that the kind of healthy food messages this packaging creates is often confusing and misleading. The discourse favours profit-driven marketers and might have a negative impact on public health.

Keywords
Social Semiotics, Food packaging, Multimodal Critical Discourse Analysis, Discourse, Health
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-70835 (URN)
Conference
The 1st Biannual Conference on Food and Communication, Queen Margaret University, Edinburgh, Scotland, UK, September 6-7, 2018
Available from: 2018-12-20 Created: 2018-12-20 Last updated: 2019-09-20Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-1089-5819

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