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Asnafi, N., Shams, T., Aspenberg, D. & Öberg, C. (2019). 3D Metal Printing from an Industrial Perspective: Product Design, Production, and Business Models. Berg- und Huttenmännische Monatshefte (BHM), 1-10
Open this publication in new window or tab >>3D Metal Printing from an Industrial Perspective: Product Design, Production, and Business Models
2019 (English)In: Berg- und Huttenmännische Monatshefte (BHM), ISSN 0005-8912, E-ISSN 1613-7531, p. 1-10Article in journal (Refereed) Epub ahead of print
Abstract [en]

This paper is focused on automotive stamping tools and dies as well as the impact of 3D metal printing and metals related 3D-printing on design and production of such tools and dies. The purpose has been to find out the current industrial potential of 3D-printing as far as lead time, costs, shapes, material usage, metal piece size, surface roughness, hardness, strength, and machinability are concerned. The business transformational impact of 3D-printing is also addressed in this paper. The obtained results show that the lead time can be halved, the costs are somewhat higher, and the strength, hardness, surface roughness, and machinability of the 3D-printed metallic tools and dies are as good as those of the conventionally made. The maximum size of a metal piece that can be 3D-printed today by Powder Bed Fusion (PBF) is, in the best case, 500 mm × 500 mm × 500 mm. 3D-printing can also be used for the pattern to make the mold box in iron and steel casting. It is also possible to eliminate the casting pattern, since the mold box can be 3D-printed directly. All this has started to have a large business impact, and it is therefore of great significance to outline and execute an action plan almost immediately.

Place, publisher, year, edition, pages
Vienna: Springer, 2019
Keywords
3D-printing, Additive manufacturing, Metal, PBF, SLA, Automotive, Stamping, Tools, Dies, Design, Topology optimization, Production, Maraging steel, Business transformation
National Category
Manufacturing, Surface and Joining Technology
Identifiers
urn:nbn:se:oru:diva-72486 (URN)10.1007/s00501-019-0827-z (DOI)
Available from: 2019-02-15 Created: 2019-02-15 Last updated: 2019-02-28Bibliographically approved
Geissinger, A., Laurell, C., Öberg, C. & Sandström, C. (2019). How sustainable is the sharing economy?: On the sustainability connotations of sharing economy platforms. Journal of Cleaner Production, 206, 419-429
Open this publication in new window or tab >>How sustainable is the sharing economy?: On the sustainability connotations of sharing economy platforms
2019 (English)In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 206, p. 419-429Article in journal (Refereed) Published
Abstract [en]

The sharing economy has evolved and spread to various sectors of the economy. Its early idea linked to the creation of more sustainable uses of resources. Since then, the development of the sharing economy has included a professionalization with self-employed suppliers rather than peers, and the question is whether the platforms following this development maintain the focus on sustainability. This paper describes and classifies the sustainability connotation of sharing economy platforms. It analyses 121 platforms derived through social media analytics to figure out whether they describe themselves as sustainable. The findings suggest that the sustainability connotation closely connects to specific sectors such as fashion, on-demand services and logistics. Meanwhile, the dominant role model platforms do not communicate about being sustainable. These findings contribute to previous research through (1) giving a systematic empirical account on the way various sharing economy platforms describe themselves in terms of sustainability, (2) pointing out the differences among the platforms, and (3) indicating the diversity in sustainability connotation among various sectors of the economy.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Platform, Sharing economy, Social media analytics, Sustainability
National Category
Environmental Sciences Economics and Business
Identifiers
urn:nbn:se:oru:diva-70361 (URN)10.1016/j.jclepro.2018.09.196 (DOI)000449449100036 ()2-s2.0-85054876983 (Scopus ID)
Available from: 2018-11-29 Created: 2018-11-29 Last updated: 2018-11-29Bibliographically approved
Baraldi, E., Havenvid, M. I., Linné, Å. & Öberg, C. (2019). Start-ups and networks: Interactive perspectives and a research agenda. Industrial Marketing Management, 80, 58-67
Open this publication in new window or tab >>Start-ups and networks: Interactive perspectives and a research agenda
2019 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 80, p. 58-67Article in journal, Editorial material (Refereed) Published
Abstract [en]

This article introduces Industrial Marketing Management's special issue on start-ups and networks. To begin with, we stress the relevance of understanding the context wherein entrepreneurship unfolds – a context filled with social, technical and economic connections to which the start-up needs to relate. We also present and confront three network perspectives which bring different insights to the interplay between start-ups and networks: Social Network (SN) theory, the Industrial Marketing & Purchasing (IMP) view, and Actor-Network Theory (ANT). Next, we introduce the 12 papers of this special issue and place them on a continuum covering a start-up's process of network embedding and including the three periods of establishmentconsolidation and stabilization. We conclude with a research agenda suggesting five avenues for further research: (1) tracing start-ups' process of network embedding, (2) mapping the connections between the different networks affecting a start-up, (3) grasping the negative effects of networks on start-ups, (4) making longitudinal case studies on start-ups and networks more comparable via common analytical tools, and (5) investigating how policy influences the complex interplay between start-ups and networks.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Actor-network theory, ANT, Entrepreneurship, Industrial networks, IMP, New ventures, Network embedding, Start-ups, Social networks, SN
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-71666 (URN)10.1016/j.indmarman.2018.02.002 (DOI)000480512000007 ()2-s2.0-85041895096 (Scopus ID)
Available from: 2019-01-22 Created: 2019-01-22 Last updated: 2019-11-08Bibliographically approved
Öberg, C. & Alexander, A. T. (2019). The openness of open innovation in ecosystems - Integrating innovation and management literature on knowledge linkages. Journal of Innovation & Knowledge, 4(4), 211-218
Open this publication in new window or tab >>The openness of open innovation in ecosystems - Integrating innovation and management literature on knowledge linkages
2019 (English)In: Journal of Innovation & Knowledge, ISSN 2530-7614, Vol. 4, no 4, p. 211-218Article in journal (Refereed) Published
Abstract [en]

Open innovation has rendered increased interest both in practice and research, and has expanded from dyadic transfers of ideas, to ecosystem levels. Knowledge is at the heart of open innovation, and this paper describes and discusses knowledge-transfer linkages for open innovation. It does so based on a literature review. The paper links together open innovation research with general management research to categorise and discuss linkages among parties in terms of their openness and how they relate to knowledge management. Conclusions indicate that openness needs to be considered in different dimensions that also links to different knowledge management outcomes. The paper's contribution consists of how it connects open innovation research to the general management literature, and how it builds a practical understanding of how linkages between firms can be categorised to aid firms to consider which mechanisms they may choose and why.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Company-to-company, Knowledge transfer, Linkages, Network, Open innovation, Relationship
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-77436 (URN)10.1016/j.jik.2017.10.005 (DOI)000488073800001 ()
Available from: 2019-10-18 Created: 2019-10-18 Last updated: 2019-10-18Bibliographically approved
Öberg, C. (2019). The role of business networks for innovation. Journal of Innovation & Knowledge, 4(2), 124-128
Open this publication in new window or tab >>The role of business networks for innovation
2019 (English)In: Journal of Innovation & Knowledge, ISSN 2530-7614, Vol. 4, no 2, p. 124-128Article in journal (Refereed) Published
Abstract [en]

A business network consists of directly and indirectly connected companies, where social and economicties help to understand these connection. Innovations could be seen to relate to business networks in two ways: they may result from interaction between business partners, or they would need to fit into, or through changes to interaction patterns among various business partners, be fitted into new or current business networks. In the literature on innovation, the incremental, radical, or disruptive characteristics of the innovations are frequently described as degrees of newness. This paper categorizes characteristics of business networks based on their role to create various types of innovations, and based on the various types' consequences for the business network. The empirical part of this paper is based on six case-study examples from interviews performed by the author. The findings suggest links between the type of innovation, and the role of the network and network consequences. The paper contributes to previous research through discussing the role of business networks for various types of innovation. Furthermore, the paper contributes to previous research through indicating the various types of innovations' consequences for the business network. Most previous research on business networks and innovation only concerns itself with how various parties participate in idea generation and co-development of innovations, while the consequences for the business network is not described extensively.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Business network, Innovation, Social ties, Economic ties
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-73876 (URN)10.1016/j.jik.2017.10.001 (DOI)000463765500007 ()
Available from: 2019-04-23 Created: 2019-04-23 Last updated: 2019-04-23Bibliographically approved
Kask, J. & Öberg, C. (2019). Why "majors" surge in the post-disruptive recording industry. European Journal of Marketing, 53(3), 442-462
Open this publication in new window or tab >>Why "majors" surge in the post-disruptive recording industry
2019 (English)In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 53, no 3, p. 442-462Article in journal (Refereed) Published
Abstract [en]

Purpose: The recording industry has gone through a far-reaching disruption, but the major record companies from the past continue to surge. The following question is addressed: Why has disruption in the recording industry not followed the patterns of generic examples from other sectors? The purpose of this paper is to describe and explain why the digital disruption does not lead to the disruption of all types of companies.

Design/methodology/approach: This longitudinal study is based on a large set of secondary sources combined with in-depth interviews in Sweden's recording industry.

Findings: Findings indicate that when customers turn to streaming, the major record companies' direct control of which music the consumer is exposed to increases. This main finding contrasts statements that streaming services would facilitate peer-to-peer sharing activities between music customers and make record companies redundant. The major record companies have remained at a prosperous position due to the control of valuable content and marketing assets, as well as asymmetric interdependency among parties in the supply chain.

Research limitations/ implications: The recording industry is different to many other sectors based on the latent value of catalogues, and the conclusions drawn from this paper should thereby not be taken for granted for other industries.

Practical/ implications: Findings suggest that by " reading" the development of the industry and understanding what key resources create dependencies and revenue flows, managers would be better at tackling disruption.

Originality/ value: The paper contributes to previous literature by describing how incumbentcompanies survive and even prosper post- disruption. It adds to the understanding of the digitalization of the recording industry and points at how dependencies help to understand disruption.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019
Keywords
Disruption, Digitalization, Post-ownership economy, Record companies, Recording industry, Streaming services
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-73871 (URN)10.1108/EJM-11-2017-0841 (DOI)000463895200003 ()2-s2.0-85061905296 (Scopus ID)
Available from: 2019-04-23 Created: 2019-04-23 Last updated: 2019-04-23Bibliographically approved
Asnafi, N., Shams, T., Aspenberg, D. & Öberg, C. (2018). 3D Metal Printing from an Industrial Perspective: Product Design, Production and Business Models. In: Metal Additive Manufacturing Conference 2018 Proceedings: Industrial perspectives in Additive Technologies. Paper presented at Metal Additive Manufacturing Conference, Vienna, Austria, November 21-23, 2018 (pp. 304-313). Vienna, Austria: ASMET
Open this publication in new window or tab >>3D Metal Printing from an Industrial Perspective: Product Design, Production and Business Models
2018 (English)In: Metal Additive Manufacturing Conference 2018 Proceedings: Industrial perspectives in Additive Technologies, Vienna, Austria: ASMET , 2018, p. 304-313Conference paper, Published paper (Refereed)
Abstract [en]

This paper is focused on automotive stamping tools and dies and the impact of 3D metal printing and metals related 3D printing on design and production of such tools and dies. The purpose has been to find out the current industrial potential of 3D printing, as far lead time, costs, shapes, material usage, metal piece size, surface roughness, hardness, strength, and machinability are concerned. The business transformational impact of 3D printing is also addressed in this paper. The obtained results show that the lead time can be halved, the costs are somewhat higher, and the strength, hardness, surface roughness and machinability of the 3D printed metallic tools and dies are as good as those of the conventionally made. The maximum size of a metal piece that can be 3D printed today by Powder Bed Fusion (PBF) is in the best case 500 mm x 500 mm x 500 mm. 3D printing can also be used to make the pattern used to make the mold box in iron and steel casting. It is also possible to eliminate the casting pattern, since the mold box can be 3D printed directly. All this has started to have a large business impact and it is therefore of great significance to outline and execute an action plan almost immediately.

Place, publisher, year, edition, pages
Vienna, Austria: ASMET, 2018
Keywords
3D Printing, Additive Manufacturing, Metal, PBF, SLA, Automotive, Stamping, Tools, Dies, Design, Topology Optimization, Production, Maraging Steel, Business Transformation
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
urn:nbn:se:oru:diva-70753 (URN)
Conference
Metal Additive Manufacturing Conference, Vienna, Austria, November 21-23, 2018
Funder
VINNOVA
Available from: 2018-12-16 Created: 2018-12-16 Last updated: 2018-12-20Bibliographically approved
Öberg, C., Shams, T. & Asnafi, N. (2018). Additive Manufacturing and Business Models: Current Knowledge and Missing Perspectives. Technology Innovation Management Review, 8(6), 15-33
Open this publication in new window or tab >>Additive Manufacturing and Business Models: Current Knowledge and Missing Perspectives
2018 (English)In: Technology Innovation Management Review, ISSN 1927-0321, E-ISSN 1927-0321, Vol. 8, no 6, p. 15-33Article in journal (Refereed) Published
Abstract [en]

Additive manufacturing, that is 3D printing technology, may change the way companies operate their businesses. This article adopts a business model perspective to create an understanding of what we know about these changes. It summarizes current knowledge on additive manufacturing within management and business research, and it discusses future research directions in relation to business models for additive manufacturing. Using the scientific database Web of Science, 116 journal articles were identified. The literature review reveals that most research concerns manufacturing optimization. A more holistic view of the changes that additive manufacturing may bring about for firms is needed, as is more research on changed value propositions, and customer/sales-related issues. The article contributes to previous research by systematically summarizing additive manufacturing research in the business and management literature, and by highlighting areas for further investigation related to the business models of individual firms.

Place, publisher, year, edition, pages
Carleton University Graphic Services, 2018
Keywords
3D printing, additive manufacturing, business model, literature review
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-68151 (URN)10.22215/timreview/1162 (DOI)000437486500003 ()
Available from: 2018-07-26 Created: 2018-07-26 Last updated: 2018-07-26Bibliographically approved
Liu, Y., Öberg, C., Tarba, S. Y. & Xing, Y. (2018). Brand management in mergers and acquisitions: Emerging market multinationals venturing into advanced economies. International Marketing Review, 35(5), 710-732
Open this publication in new window or tab >>Brand management in mergers and acquisitions: Emerging market multinationals venturing into advanced economies
2018 (English)In: International Marketing Review, ISSN 0265-1335, E-ISSN 1758-6763, Vol. 35, no 5, p. 710-732Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to focus on emerging market companies that internationalize into advanced economies by means of acquisitions and to investigate brand management during post-acquisition integration from a multi-level perspective and to identify how a brand management strategy can be constructed. It takes into account the influences of country-of-origin image, corporate brand and brand portfolio to obtain a granular view of post-acquisition brand management.

Design/methodology/approach – A multiple case study approach was adopted. By using case studies and storytelling qualitative research methods, the empirical setting was related to the acquisitions undertaken by Chinese companies in Germany.

Findings – The authors identified three mechanisms for brand management in the post-acquisition integration of emerging market companies – namely, transferring, dynamically redeploying and categorizing – that underpin the interconnection and combined influence of country-of-origin image at the national level, corporate brand at the organizational level and brand portfolio at the product level.

Practical implications – Brand has been viewed as a strategic asset in Chinese cross-border mergers and acquisitions (M&As). Brand management is a dynamic process that involves learning and interaction between the acquirer and target. The research offers a practical guideline for both acquirers and targets in managing brand in the context of acquisitions undertaken by emerging market companies in advanced economies.

Originality/value – The findings provide important insights into the brand management strategies adopted in Chinese cross-border M&As in particular, and emerging market companies venturing into advanced economies in general. The interlinking of country, company and product levels introduces new ideas to the brand literature related to acquisitions, and the setting of Chinese companies acquiring German ones constitutes an important contribution to the understanding of the different ways in which companies from emerging economies may pursue branding strategies in the context of cross-border M&As.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018
Keywords
China, Acquisition, Brand management, Germany, Multi-level, Redeployment
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-61330 (URN)10.1108/IMR-01-2017-0011 (DOI)000442523400001 ()2-s2.0-85048738173 (Scopus ID)
Note

Funding Agency:

Fundamental Research Funds for the Central Universities  KBJB17003536

Available from: 2017-10-08 Created: 2017-10-08 Last updated: 2019-01-23Bibliographically approved
Aramo-Immonen, H., Carlborg, P., Geissinger, A., Hasche, N., Kask, J., Linton, G., . . . Shams, T. (2018). Clustering the imp thought: searching roots and diversities in imp research. In: : . Paper presented at 34th Annual Industrial Marketing & Purchasing Conference KEDGE Business School, Marseille, France, 4-7 September 2018.
Open this publication in new window or tab >>Clustering the imp thought: searching roots and diversities in imp research
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2018 (English)Conference paper, Published paper (Refereed)
Abstract [en]

IMP research is often treated as an empirical perspective describing complexities of repeated business-to-business exchanges and their embeddedness. While building on some common understandings and concepts, this paper asks: How homogeneous is the IMP research? This paper uses cluster analysis to capture the roots and various sub-groups of IMP research as means to depict the question of homogeneity (i.e. a core focus in the research) or heterogeneity (i.e. using references from other fields or specific to sub-fields) of the IMP thought. In this scientific work in progress paper we introduce how we design to use bibliographical methods in order to harvest data from an extensive amount of IMP-related articles written from the 1970’s onwards. In this first attempt to reveal IMP we used overall 294 articles yielded to 10,615 co-citation relationships. A threshold of minimum number of citations of a cited reference was set to five (5) to capture such references that have been cited in multiple publications. We introduce visual mapping of defined subject area clusters and as an example we describe shortly clusters. Perhaps not surprisingly our findings suggest that IMP research is not so homogenous, with at least four clear clusters of IMP-research each utilizing different key references.

National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-69133 (URN)
Conference
34th Annual Industrial Marketing & Purchasing Conference KEDGE Business School, Marseille, France, 4-7 September 2018
Note

I publikationen står det felaktigt Sarah Shahin Moghadam. Det korrekta ska vara Sara Shahin Moghadam.

Available from: 2018-10-01 Created: 2018-10-01 Last updated: 2018-11-16Bibliographically approved
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ORCID iD: ORCID iD iconorcid.org/0000-0003-2632-6378

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