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Kroon, Å. (2019). Recontextualizing racism and segregation by ways of "cozification" in a TV sports broadcast. Social Semiotics, 29(1), 112-128
Open this publication in new window or tab >>Recontextualizing racism and segregation by ways of "cozification" in a TV sports broadcast
2019 (English)In: Social Semiotics, ISSN 1035-0330, E-ISSN 1470-1219, Vol. 29, no 1, p. 112-128Article in journal, Editorial material (Refereed) Published
Abstract [en]

This paper qualitatively examines a Swedish case where a TV broadcaster takes it upon itself to confront discriminatory practices in sports by addressing issues of segregation and racism in relation to the practice of cross-country skiing in a seven-part series called Stephan, Gliding. It is argued that racism and segregation are addressed through processes of cozification of both form and content. This means that the producers use semiotic resources and strategies of narration that strip the subject matter of any threatening and confrontative components, and instead embed it within a cosy story frame that will not alienate those watching. At a denotative level, Stephan, Gliding tells the story of a beginner who takes on the challenge of skiing in the 90-kilometre cross-country ski competition The Vasa Race. On an ideological level, the programme can be read critically as the narrative of a foreigner deciding to undertake the mission of his own integration into Swedish society by ways of learning to ski. It is argued that the existence of these simultaneous, competing discourses may be a better strategy to maintain a successful “communicative relationship” with audiences than to not address the topic at all.

Place, publisher, year, edition, pages
Routledge, 2019
Keywords
Cozification, discourse, media sport, racism, recontextualization, semiotic resources
National Category
Media Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-63952 (URN)10.1080/10350330.2017.1421804 (DOI)000456210000007 ()2-s2.0-85040994368 (Scopus ID)
Projects
Posttelevisionens praktiker: Att förnya TV och tidningar med hjälp av webb-TV
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2018-01-08 Created: 2018-01-08 Last updated: 2019-02-04Bibliographically approved
Kroon, Å. & Eriksson, G. (2019). The Impact of the Digital Transformation on Sports Journalism Talk Online. Journalism Practice, 13(7), 834-852
Open this publication in new window or tab >>The Impact of the Digital Transformation on Sports Journalism Talk Online
2019 (English)In: Journalism Practice, ISSN 1751-2786, E-ISSN 1751-2794, Vol. 13, no 7, p. 834-852Article in journal (Refereed) Published
Abstract [en]

This paper examines the impact of the digital transformation on broadcast practices from a producer/studio participant perspective with a focus on sports journalism online. More specifically, the study targets changes in sports talk and interaction as producers re-shape their communicative activities to fit audiences’ new contexts of reception. It discusses how these changes in practices relate to some of the fundamental assumptions in current broadcast talk theory. The textual studies are complemented by interviews with six prominent Swedish media industry representatives in order to shed light on their perceptions of the broadcast to online shift given their respective experiences. The results show how producers/participants adapt to a more casual and relaxed interactional style and tone online than in ordinary broadcasting. The studied sportscasts also largely abandon the traditional broadcast address, as expressed in direct discursive address and looks-to-camera, for an orientation to screen devices where social media active audiences are to be “found,” although still having a traditionally positioned audience to attend to. Although sociability is still the structural principle for producers’ interactional choices irrelevant of platform, the strategies of how to achieve it are changing due to the digital transformation.

Place, publisher, year, edition, pages
Routledge, 2019
Keywords
Broadcasting, communicative changes, digital transformation, interaction, sports journalism, online, talk
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-72467 (URN)10.1080/17512786.2019.1577695 (DOI)000474470500005 ()2-s2.0-85061440028 (Scopus ID)
Funder
Riksbankens Jubileumsfond, P13-1106-1
Available from: 2019-02-14 Created: 2019-02-14 Last updated: 2019-11-14Bibliographically approved
Eriksson, G. & Kroon, Å. (2018). Audience participation in "the post-broadcast era". In: : . Paper presented at Preconference, International Communication Association Annual Conference 2018:‘THE PARTICIPATORY TURN’ TEN YEARS LATER: TRUST/DISTRUST AND ENGAGEMENT/DISENGAGEMENT, Prague, Czech Republic, May 24, 2018.
Open this publication in new window or tab >>Audience participation in "the post-broadcast era"
2018 (English)Conference paper, Oral presentation only (Refereed)
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-68958 (URN)
Conference
Preconference, International Communication Association Annual Conference 2018:‘THE PARTICIPATORY TURN’ TEN YEARS LATER: TRUST/DISTRUST AND ENGAGEMENT/DISENGAGEMENT, Prague, Czech Republic, May 24, 2018
Projects
Posttelevisionens praktiker: att förnya TV och tidningar med hjälp av webb-TV
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2018-09-18 Created: 2018-09-18 Last updated: 2018-09-18Bibliographically approved
Kroon, Å. & Angus, D. (2018). Microphone pokes as prank or political action?: Challenges to politicians' visibility in the age of web TV. Journal of Language and Politics, 17(2), 222-240
Open this publication in new window or tab >>Microphone pokes as prank or political action?: Challenges to politicians' visibility in the age of web TV
2018 (English)In: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 17, no 2, p. 222-240Article in journal, Editorial material (Refereed) Published
Abstract [en]

The production of political talk is changing in response to ongoing changes in the overall media ecology. The rise of web TV challenges the previously dominant mediated politics of traditional broadcasting. In this paper we examine the practices of the mediatization of politics in the web TV environment via a humorous encounter between a self-declared “prankster” posing as a web TV broadcaster, and several Swedish politicians. The discussion reflects on various data emanating from this encounter to reveal how Web TV challenges traditional broadcasting norms, and offers fresh challenges for politicians who are continuously adapting to new media logics for exposure.

Place, publisher, year, edition, pages
John Benjamins Publishing Company, 2018
Keywords
communicative activity types; interaction; political interviews; prank; tabloids; web TV
National Category
Media Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-62581 (URN)10.1075/jlp.17004.kro (DOI)000433035300005 ()2-s2.0-85046903277 (Scopus ID)
Projects
Posttelevisionens praktiker: att förnya TV och tidningar med hjälp av web TV
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2017-11-15 Created: 2017-11-15 Last updated: 2018-06-11Bibliographically approved
Eriksson, G. & Kroon, Å. (2017). Is backstage the new frontstage in journalism?. In: : . Paper presented at Future of Journalism 2017 - Journalism in a Post-Truth Age, School of Journalism, Media and Cultural Studies, Cardiff University, Cardiff, UK, September 14-15, 2017.
Open this publication in new window or tab >>Is backstage the new frontstage in journalism?
2017 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

This paper explores how web TV productions and journalists’ use of social media change how journalistic formats are being ”done” in terms of both form and content. Illustrating our argument with examples from recent studies of web TV productions, journalistic digital guidelines, and industry interviews, we suggest that “backstage informality” is both a prominent audience orientation in online productions, as well as an overarching characteristic of web TV journalism. Web TV productions expose backstage settings and practices, and journalists construct sociable relations with audiences by performing as if being mates with audiences in talk and interaction. This creates an image of audiences’ accessing the real, unmediated personas of journalists, as well as the real conditions of journalistic productions. We see this orientation to backstage informality as part of the current development of trying to understand audiences’ preferences and expectations in online media contexts.

National Category
Media Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-62186 (URN)
Conference
Future of Journalism 2017 - Journalism in a Post-Truth Age, School of Journalism, Media and Cultural Studies, Cardiff University, Cardiff, UK, September 14-15, 2017
Projects
Post-televisionens praktiker. Att förnya TV och tidningar med hjälp av webb-TV
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2017-11-08 Created: 2017-11-08 Last updated: 2017-11-28Bibliographically approved
Kroon, Å. (2017). More than a hashtag: Producers' and users' co-creation of a loving "we" in a second screen TV sports production. Television and New Media, 18(7), 670-688
Open this publication in new window or tab >>More than a hashtag: Producers' and users' co-creation of a loving "we" in a second screen TV sports production
2017 (English)In: Television and New Media, ISSN 1527-4764, E-ISSN 1552-8316, Vol. 18, no 7, p. 670-688Article in journal (Refereed) Published
Abstract [en]

This article presents a case study of a series of Swedish football commentary webcastswhere both producers and users engage in communication with each other duringthe FIFA World Cup in 2014. The main aim is to identify what the participants doto construct sociable bonds with each other using the technological affordancesavailable, specifically those connected to second screens. Second screening isapproached as a thoroughly sociable activity rather than a practice you engage in forprimarily instrumental reasons like finding facts or statistics. The analysis shows howusers and producers adopt strategies of inclusion oriented to creating a joint senseof “being here together” in the community that is formed around the official hashtagexpressenvm. The results indicate that second screen setups of this kind have thepotential of displacing the big TV screen and its live sports event, at least for a specificuser crowd.

Place, publisher, year, edition, pages
Sage Publications, 2017
Keywords
interaction, second screen, sociability, sports, webcast, World Cup
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-56919 (URN)10.1177/1527476417699708 (DOI)000412907700007 ()2-s2.0-85019939852 (Scopus ID)
Projects
Posttelevisionens praktiker: Att förnya TV och tidningar genom att använda webb-TV
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2017-04-03 Created: 2017-04-03 Last updated: 2017-10-30Bibliographically approved
Kroon, Å. & Eriksson, G. (2016). Messy interviews: Changing conditions for politicians’ visibility on the web. Media Culture and Society, 38(7), 1015-1033
Open this publication in new window or tab >>Messy interviews: Changing conditions for politicians’ visibility on the web
2016 (English)In: Media Culture and Society, ISSN 0163-4437, E-ISSN 1460-3675, Vol. 38, no 7, p. 1015-1033Article in journal (Refereed) Published
Abstract [en]

This article provides an updated analysis relating to John B. Thompson’s argument about political visibility and fragility. It does so in light of recent years’ development of communication technologies and the proliferation of nonbroadcasting media organizations producing TV. Instances of a new mediated encounter for politicians is analyzed in detail – the live web interview – produced and streamed by two Swedish tabloids during election campaigning 2014. It is argued that the live web interview is not yet a recognizable ‘communicative activity type’ with an obvious set of norms, rules, and routines. This fact makes politicians more intensely exposed to moments of mediated fragility which may be difficult to control. The most crucial condition that changes how politicians are able to manage their visibility is the constantly rolling ‘non-exclusive’ live camera which does not give the politician any room for error. The tabloids do not seem to mind ‘things going a bit wrong’ while airing; rather, interactional flaws are argued to be part and parcel of the overall web TV performance.

Place, publisher, year, edition, pages
London, United Kingdom: Sage Publications, 2016
Keywords
Broadcasting, fragility, interviews, politicians, tabloids, TV, visibility, web
National Category
Media and Communications Sociology
Research subject
Media and Communication Studies; Sociology
Identifiers
urn:nbn:se:oru:diva-49475 (URN)10.1177/0163443716635865 (DOI)000384457400004 ()2-s2.0-84988443425 (Scopus ID)
Projects
Posttelevisionens praktiker: Att förnya TV och tidningar med hjälp av web-TV
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2016-03-24 Created: 2016-03-24 Last updated: 2017-11-30Bibliographically approved
Kroon, Å. (2015). The design and organization of a shared ‘live’ multi-screen sports event on web television. In: The 65th Annual Conference of the International Communication Association: . Paper presented at The 65th Annual Conference of the International Communication Association, San Juan, Puerto Rico, 21-25 May, 2015.
Open this publication in new window or tab >>The design and organization of a shared ‘live’ multi-screen sports event on web television
2015 (English)In: The 65th Annual Conference of the International Communication Association, 2015Conference paper, Published paper (Refereed)
National Category
Social Sciences Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-65391 (URN)
Conference
The 65th Annual Conference of the International Communication Association, San Juan, Puerto Rico, 21-25 May, 2015
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2018-03-01 Created: 2018-03-01 Last updated: 2018-03-02Bibliographically approved
Kroon, Å. (2014). Being sociable on web TV. SemiotiX New Series, XN(12)
Open this publication in new window or tab >>Being sociable on web TV
2014 (English)In: SemiotiX New Series, ISSN 1916-7296, Vol. XN, no 12Article in journal (Other academic) Published
Keywords
web TV, talk, interaction, sports
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-35968 (URN)
Available from: 2014-08-18 Created: 2014-08-18 Last updated: 2017-10-18Bibliographically approved
Kroon Lundell, Å. (2014). Cross-platform television: superliveness, metadiscourse and complex audience orientation in a sports journalism production on the web. Northern Lights, 12(1), 11-27
Open this publication in new window or tab >>Cross-platform television: superliveness, metadiscourse and complex audience orientation in a sports journalism production on the web
2014 (English)In: Northern Lights, ISSN 1601-829X, E-ISSN 2040-0586, Vol. 12, no 1, p. 11-27Article in journal (Refereed) Published
Abstract [en]

This article presents a close analysis of interactions in cross-media formats with a specific focus on how television ‘is done’ on the web by established sports broadcasters who are used to producing traditional sports television. It will be argued that the web platform promotes significantly altered audience-oriented behaviours compared to traditional television, and that the web ultimately both calls for and produces a new kind of sociability in relation to audiences. It will be proposed in the discussion that this new kind of sociability will have an increasing impact also on how traditional television ‘is done’. The article makes use of data from the sports genre that is normally associated with ‘lighter entertainment’. Therefore the results may not be immediately applicable to how other types of journalistic genres tackle the communicative challenges of new media. However, it will be argued that sports journalism may well be thought of as a frontrunner when it comes to adapting to increasingly ‘sociable’ communicative modes of address. The analysis of web interactions focuses around three overarching audience orientations that are promoted in the web context: superliveness, metadiscourse and complex audience orientation(s). Taken together, these orientations constitute ‘a new kind of sociability’.

Place, publisher, year, edition, pages
Intellect Ltd., 2014
Keywords
audience, broadcasting, interaction, talk, superliveness, metadiscourse, web television
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-39436 (URN)10.1386/nl.12.1.11_1 (DOI)2-s2.0-84907173903 (Scopus ID)
Projects
Post-televisionens praktiker
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2014-12-09 Created: 2014-12-09 Last updated: 2017-12-05Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-8327-4231

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