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Bouvier, G. (2017). Clothing and meaning making: a multimodal approach to women’s abayas. Visual Communication, 17(2), 187-207
Open this publication in new window or tab >>Clothing and meaning making: a multimodal approach to women’s abayas
2017 (English)In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214, Vol. 17, no 2, p. 187-207Article in journal (Refereed) Published
Abstract [en]

This article takes a multimodal discourse approach to women’s fashion in the Middle East. It places the Islamic abaya in the UAE in the context of the wider literature on fashion and identity, exploring the way in which clothing features and forms can prescribe ideas, values and attitudes, and framing this discussion within newer ideas on globalization. As Roland Barthes argued, it is not so much personal choice or diversity in fashion that is of interest, but the kinds of values and expected behaviours that they imply. The abaya, on the one hand, represents a more newly arrived idea of traditional, local and religious identity, linking to some extent to an imagined sense of a monolithic notion of Islamic clothing. But, on the other hand, this is itself reformulated locally through international representations, ideas and values, and integrated with newer ideas of taste.

Place, publisher, year, edition, pages
London, United Kingdom: Sage Publications, 2017
Keywords
Fashion, semiotics, Abaya, identity, discourse, Middle East, islamic fashion, globalization, multimodality, clothing semiotics
National Category
Social Sciences Media and Communications
Identifiers
urn:nbn:se:oru:diva-53856 (URN)10.1177/1470357217742340 (DOI)000429977500003 ()2-s2.0-85044573609 (Scopus ID)
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2018-09-04Bibliographically approved
Bouvier, G. (Ed.). (2016). Discourse and Social Media. Abingdon, United Kingdom: Routledge
Open this publication in new window or tab >>Discourse and Social Media
2016 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Abingdon, United Kingdom: Routledge, 2016. p. 128
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-53854 (URN)9781138191556 (ISBN)
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2018-07-17Bibliographically approved
Bouvier, G. (2016). Discourse in clothing: the social semiotics of modesty and chic in hijab fashion. Gender and Language, 10(3), 364-385
Open this publication in new window or tab >>Discourse in clothing: the social semiotics of modesty and chic in hijab fashion
2016 (English)In: Gender and Language, ISSN 1747-6321, E-ISSN 1747-633X, Vol. 10, no 3, p. 364-385Article in journal (Refereed) Published
Abstract [en]

While there have been debates within gender studies on the gendering of the body and of the gendered nature of clothing, this paper shows that multimodality, with its attention to the finer details of communication, can provide a way to help us to think more carefully about how fashion communicates ideas and identities through textile affordances such as form, texture, weight, durability, colour, etc. Taking hijab fashion in Egypt as a case in point, a multimodal approach is able to reveal how Muslim women use clothing to communicate a number of different discourses simultaneously. These include modesty, religious identity and tradition, on the one hand, and freedom, confidence and modernity, on the other. This analysis allows us both to problematise the monolithic representations of Islamic clothing usually found in Western media, and also to think more carefully about the ways in which clothing both constrains and enables women’s agency.

Place, publisher, year, edition, pages
Sheffield, United kingdom: Equinox Publishing, 2016
Keywords
Multimodality, clothing, texture, gender, hijab, islamic
National Category
Media and Communications Gender Studies
Identifiers
urn:nbn:se:oru:diva-53857 (URN)10.1558/genl.v10i3.32034 (DOI)000394257900004 ()2-s2.0-85009865426 (Scopus ID)
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2017-11-29Bibliographically approved
Bouvier, G. (2016). What is a discourse approach to Twitter, Facebook, YouTube and other social media: connecting with other academic fields?. Journal of Multicultural Discourses, 10(2), 149-162
Open this publication in new window or tab >>What is a discourse approach to Twitter, Facebook, YouTube and other social media: connecting with other academic fields?
2016 (English)In: Journal of Multicultural Discourses, ISSN 1744-7143, E-ISSN 1747-6615, Vol. 10, no 2, p. 149-162Article in journal, Editorial material (Refereed) Published
Abstract [en]

The wider field of discourse studies is still only beginning to turn its attention to social media despite a number of notable scholarly works. But as yet there has been little that has dealt specifically with issues of multicultural discourse – how language, identity, cross-cultural social relations and power play out in the rapidly evolving landscape of social media. In this paper, I show why discourse studies must engage with theories and empirical work on social media across academic fields beyond discourse studies and linguistics, at how these can help best frame the kinds of research that needs to be done, how to best formulate some of the basic questions of critical discourse analysis for this new communicative environment. I use this as a platform to point to the areas where multicultural discourse studies can work – where all the ambiguities of former studies of ‘identity’ and ‘culture’ are present, but realised in new ways. Yet these new forms of communication are fused into wider patterns of changing cultural values about forms of social structure, knowledge itself and the kinds of issues that tend to form our individually civic spheres. 

Place, publisher, year, edition, pages
Oxon, United Kingdom: Routledge, 2016
Keywords
Social media, discourse, Facebook, Twitter, YouTube, critical discourse analysis
National Category
Social Sciences Media and Communications
Identifiers
urn:nbn:se:oru:diva-53851 (URN)10.1080/17447143.2015.1042381 (DOI)000214179000001 ()2-s2.0-84938414332 (Scopus ID)
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2018-07-17Bibliographically approved
Bouvier, G. (Ed.). (2015). Social Media, Discourse and Culture. Taylor & Francis Group
Open this publication in new window or tab >>Social Media, Discourse and Culture
2015 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Taylor & Francis Group, 2015
Series
Journal of Multicultural Discourses, ISSN 1744-7143 ; Volume 10, Issue 2
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-53855 (URN)
Note

Special Issue

Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2018-07-03Bibliographically approved
Bouvier, G. (2014). British Press Photographs and the Misrepresentation of the 2011 ‘Uprising’ in Libya: A Content Analysis. In: Machin, D. (Ed.), Visual Communication: . Berlin, Germany: Mouton de Gruyter
Open this publication in new window or tab >>British Press Photographs and the Misrepresentation of the 2011 ‘Uprising’ in Libya: A Content Analysis
2014 (English)In: Visual Communication / [ed] Machin, D., Berlin, Germany: Mouton de Gruyter, 2014Chapter in book (Refereed)
Place, publisher, year, edition, pages
Berlin, Germany: Mouton de Gruyter, 2014
National Category
Social Sciences Media and Communications
Identifiers
urn:nbn:se:oru:diva-53865 (URN)978-3-11-025549-2 (ISBN)
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2017-10-18Bibliographically approved
Bouvier, G. & Machin, D. (2013). How Advertisers Use Sound and Music to Communicate Ideas, Attitudes and Identities: A Multimodal Critical Discourse Approach. In: Pennock-Spek, B. & Del Saz Rubio, M.M. (Ed.), The Multimodal Analysis of Television Commercials: . Valencia, Spain: University of Valencia Press
Open this publication in new window or tab >>How Advertisers Use Sound and Music to Communicate Ideas, Attitudes and Identities: A Multimodal Critical Discourse Approach
2013 (English)In: The Multimodal Analysis of Television Commercials / [ed] Pennock-Spek, B. & Del Saz Rubio, M.M., Valencia, Spain: University of Valencia Press , 2013Chapter in book (Refereed)
Place, publisher, year, edition, pages
Valencia, Spain: University of Valencia Press, 2013
National Category
Social Sciences Media and Communications
Identifiers
urn:nbn:se:oru:diva-53864 (URN)978-8-4370-9145-7 (ISBN)
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2017-10-18Bibliographically approved
Barry, W. & Bouvier, G. (2012). Cross-Cultural Communication: Arab and Welsh students’ use of Facebook. Journal of Arab & Muslim Media Research, 4(2-3), 165-184
Open this publication in new window or tab >>Cross-Cultural Communication: Arab and Welsh students’ use of Facebook
2012 (English)In: Journal of Arab & Muslim Media Research, ISSN 1751-9411, E-ISSN 1751-942X, Vol. 4, no 2-3, p. 165-184Article in journal (Refereed) Published
Abstract [en]

This study focuses on the major sociocultural attributes of communication via Facebook in two different geographical settings. It identifies cross-cultural differences among two different student cohorts in the UAE and the UK. Sociocultural specificities were addressed by means of quantitative surveying complemented by qualitative interviewing. The social information processing (SIP) theory and Geerte Hofstede theory of ‘cultural dimensions’ represented the epistemological framework for the study. The findings indicate that although the users shared similar responses in terms of their preferences and uses, the study shows that they differ in certain key points related to online behaviour and communication modes (e.g. preferences for contacting friends), conceptualization of Facebook (an extension to university life or a portal to the world) and issues of privacy (expressing oneself openly). These deviations reflect essentially a cultural dissimilarity, which is a core point of the study.

Place, publisher, year, edition, pages
Bristol, United Kingdom: Intellect Ltd., 2012
Keywords
Arab, cross-cultural communication, Facebook, identity, privacy, students, Welsh
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-53853 (URN)10.1386/jammr.4.2-3.165_1 (DOI)
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2018-05-14Bibliographically approved
Bouvier, G. (2012). How Facebook users select identity categories for self-presentation. Journal of Multicultural Discourses, 7(1), 37-57
Open this publication in new window or tab >>How Facebook users select identity categories for self-presentation
2012 (English)In: Journal of Multicultural Discourses, ISSN 1744-7143, E-ISSN 1747-6615, Vol. 7, no 1, p. 37-57Article in journal (Refereed) Published
Abstract [en]

This paper focuses on the display of identity on Facebook, and more specifically on how undergraduate students in Cardiff, Wales, say they express identity on their profiles. The theoretical context of this study is observed processes of change in the way we play out identity through what have been described as globalisation, deterritorialisation and the rise of lifestyle consumer society. The paper is based on an analysis of responses from a questionnaire and interviews with 100 students from Media and Communication degrees at the University of Glamorgan. The data collection is designed to indicate what kinds of self-categorisation are used. These data are analysed using Social Actor Analysis developed by Machin and Van Leeuwen. The paper shows that we find a range of identity categories, some that are based around a biological model of national identity, while others focus on a belonging to a territory, others on national cultural activities and yet others link to lifestyle identity. What is most notable in this Welsh sample is the high use of nationalist identity categories and biological ethnic classification alongside other lifestyle identities. 

Place, publisher, year, edition, pages
Oxon, United Kingdom: Routledge, 2012
Keywords
discourse, identity, Facebook, mall nations, nationalism
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:oru:diva-53852 (URN)10.1080/17447143.2011.652781 (DOI)2-s2.0-84858765172 (Scopus ID)
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2018-05-14Bibliographically approved
Bouvier, G. (2007). “Breaking News”: The First Hours of BBC Coverage of 9/11 as a Media Event. In: Tomasz Pludowski (Ed.), How the World's News Media Reacted to 9/11: (pp. 51-83). Washington, USA: Marquette Books
Open this publication in new window or tab >>“Breaking News”: The First Hours of BBC Coverage of 9/11 as a Media Event
2007 (English)In: How the World's News Media Reacted to 9/11 / [ed] Tomasz Pludowski, Washington, USA: Marquette Books , 2007, p. 51-83Chapter in book (Refereed)
Place, publisher, year, edition, pages
Washington, USA: Marquette Books, 2007
National Category
Social Sciences Media and Communications
Identifiers
urn:nbn:se:oru:diva-53863 (URN)978922993666 (ISBN)
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2017-10-18Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-1855-4258

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