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Publications (10 of 14) Show all publications
Björkvall, A., Westberg, G. & Van Meerbergen, S. (2019). Anslagstavlan: Vägvisare till det lokala lärandets semiotiska landskap?. In: Bianchi, Marco, Håkansson, David, Melander, Björn, Pfister, Linda, Westman, Maria , Östman, Carin (Ed.), Svenskans beskrivning 36: Förhandlingar vid trettiosjätte sammankomsten. Uppsala 25–27 oktober 2017. Paper presented at Svenskans beskrivning 36 (pp. 37-52). Uppsala: Uppsala universitet
Open this publication in new window or tab >>Anslagstavlan: Vägvisare till det lokala lärandets semiotiska landskap?
2019 (Swedish)In: Svenskans beskrivning 36: Förhandlingar vid trettiosjätte sammankomsten. Uppsala 25–27 oktober 2017 / [ed] Bianchi, Marco, Håkansson, David, Melander, Björn, Pfister, Linda, Westman, Maria , Östman, Carin, Uppsala: Uppsala universitet, 2019, p. 37-52Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Uppsala: Uppsala universitet, 2019
Series
Svenskans beskrivning, ISSN 1102-3619 ; 36
Keywords
Anslagstavla, forskarfredag, lokalsamhällets läroplan, utbildning, bildning, lärande, indexering, mediering
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-74032 (URN)978-91-519-1037-6 (ISBN)
Conference
Svenskans beskrivning 36
Projects
Multimodala texter och lärande i högre utbildning
Funder
The Swedish Foundation for International Cooperation in Research and Higher Education (STINT), SA-2015-6206
Available from: 2019-05-06 Created: 2019-05-06 Last updated: 2019-05-09Bibliographically approved
Björkvall, A. & Nyström Höög, C. (2019). Legitimation of value practices, value texts, and core values at public authorities. Discourse & Communication, 13(4), 398-414
Open this publication in new window or tab >>Legitimation of value practices, value texts, and core values at public authorities
2019 (English)In: Discourse & Communication, ISSN 1750-4813, E-ISSN 1750-4821, Vol. 13, no 4, p. 398-414Article in journal (Refereed) Published
Abstract [en]

A large number of Swedish public authorities produce ‘platform of values’ texts that present core values. This article presents a study of how such texts and practices, including the core values they revolve around, are legitimized. Using Van Leeuwen’s legitimation framework, three different data sets are analysed: 47 ‘platform of values’ texts, a focus group discussion with seven senior HR officers, and a quantitative questionnaire study answered by civil servants at three public authorities. The analysis shows how the existence of ‘platform of values’ texts and practices is legitimized through rationalizations, above all by describing the texts as concrete means for reaching specific ends and, with regard to the choice of core values, through a custom-conformity type of authority. Thus, this article addresses discursive transformations of contemporary organizations with a particular focus on available discursive space for critical thinking in the wake of New Public Management and related developments.

Place, publisher, year, edition, pages
Sage Publications, 2019
Keywords
Conformity, core values, discursive identity, legitimation, New Public Management, ‘platform of values’, professional practice, public authorities, rationalization
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-73970 (URN)10.1177/1750481319842457 (DOI)000472027000002 ()2-s2.0-85065168253 (Scopus ID)
Projects
The archaeology of a new genre: Vision and values texts of public authorities in Sweden
Funder
Riksbankens Jubileumsfond, P15-0119
Available from: 2019-04-29 Created: 2019-04-29 Last updated: 2019-07-23Bibliographically approved
Björkvall, A. & Archer, A. (2019). Material Sign-Making in Diverse Contexts: ‘Upcycled’ Artefacts as Refracting Global/Local Discourses (1ed.). In: Ari Sherris & Elisabetta Adami (Ed.), Making signs, translanguaging ethnographies: exploring urban, rural and educational spaces (pp. 45-63). Bristol: Multilingual Matters
Open this publication in new window or tab >>Material Sign-Making in Diverse Contexts: ‘Upcycled’ Artefacts as Refracting Global/Local Discourses
2019 (English)In: Making signs, translanguaging ethnographies: exploring urban, rural and educational spaces / [ed] Ari Sherris & Elisabetta Adami, Bristol: Multilingual Matters, 2019, 1, p. 45-63Chapter in book (Refereed)
Place, publisher, year, edition, pages
Bristol: Multilingual Matters, 2019 Edition: 1
Series
Encounters ; 12
Keywords
upcycling, global, local, social semiotics, artefacts, multimodality, materiality
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-69945 (URN)9781788921909 (ISBN)
Funder
The Swedish Foundation for International Cooperation in Research and Higher Education (STINT), SA2015-6206
Available from: 2018-10-29 Created: 2018-10-29 Last updated: 2018-11-07Bibliographically approved
Björkvall, A. & Westberg, G. (2019). Representation som möjlighet: Att ta steget bortom kritisk beskrivning (1ed.). In: Eva Insulander, Fredrik Lindstrand, Staffan Selander (Ed.), Design för lärande Historia: Medeltiden som exempel (pp. 161-176). Lund: Studentlitteratur AB
Open this publication in new window or tab >>Representation som möjlighet: Att ta steget bortom kritisk beskrivning
2019 (Swedish)In: Design för lärande Historia: Medeltiden som exempel / [ed] Eva Insulander, Fredrik Lindstrand, Staffan Selander, Lund: Studentlitteratur AB, 2019, 1, p. 161-176Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2019 Edition: 1
Keywords
representation, diskurs, kritisk diskursanalys, feministisk kritisk analys, literacy, literacyhändelse, new literacy studies
National Category
General Language Studies and Linguistics Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-75878 (URN)9789144117089 (ISBN)
Funder
The Swedish Foundation for International Cooperation in Research and Higher Education (STINT), SA2015-6206
Available from: 2019-08-23 Created: 2019-08-23 Last updated: 2019-08-27Bibliographically approved
Zhao, S., Djonov, E., Björkvall, A. & Boeriis, M. (Eds.). (2018). Advancing multimodal and critical discourse studies: Interdisciplinary research inspired by Theo van Leeuwen's social semiotics (1ed.). New York: Routledge
Open this publication in new window or tab >>Advancing multimodal and critical discourse studies: Interdisciplinary research inspired by Theo van Leeuwen's social semiotics
2018 (English)Collection (editor) (Refereed)
Abstract [en]

As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.

Place, publisher, year, edition, pages
New York: Routledge, 2018. p. 219 Edition: 1
Series
Routledge Studies in Multimodality ; 19
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-62738 (URN)9781138697638 (ISBN)9781315521015 (ISBN)
Available from: 2017-11-21 Created: 2017-11-21 Last updated: 2018-01-13Bibliographically approved
Björkvall, A. (2018). Critical genre analysis of management texts in the public sector: Towards a theoretical and methodological framework (1ed.). In: Wojahn, Daniel, Seiler Brylla, Charlotta & Westberg, Gustav (Ed.), Kritiska text- och diskursstudier: (pp. 57-79). Huddinge, Sweden: Södertörns högskola
Open this publication in new window or tab >>Critical genre analysis of management texts in the public sector: Towards a theoretical and methodological framework
2018 (English)In: Kritiska text- och diskursstudier / [ed] Wojahn, Daniel, Seiler Brylla, Charlotta & Westberg, Gustav, Huddinge, Sweden: Södertörns högskola , 2018, 1, p. 57-79Chapter in book (Refereed)
Abstract [en]

An emerging genre at Swedish public authorities – ‘platform of values’ (Swedish ‘värdegrund’) or ‘value statement’/‘core values’ – functions as a backdrop to the theoretical and methodological discussions in this paper. The paper argues for the development of a critical genre analysis that goes beyond being primarily descriptive and that has its main expla- natory value at a level of generality above mode-specific features of, for instance, language or images. Based on a review of how the term ‘critical’ has been defined and applied in relation to genre in critical discourse analysis/studies (CDA/CDS), multimodality, and genre studies of profes- sional communication a number of prerequisites for a critical genre analysis are formulated. Based on these prerequisites, affordance and pro- venance are put forward as ‘true’ multimodal concepts that can form the foundation for a critical genre analysis of, in this case, multimodal ‘plat- form of values’ texts. The applicability of these concepts is illustrated through an analysis of a ‘platform of value’ text from an administrative court in Sweden. 

Place, publisher, year, edition, pages
Huddinge, Sweden: Södertörns högskola, 2018 Edition: 1
Series
Text- och samtalsstudier från Södertörns högskola, ISSN 2002-0643 ; 6
Keywords
Affordance, critical genre analysis, platform of values, provenance, public authorities, social action
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-65702 (URN)978-91-88663-34-4 (ISBN)
Projects
En ny genre och dess arkeologi: Svenska myndigheters värdegrundstexter
Funder
Riksbankens Jubileumsfond, P15-0119:1
Available from: 2018-03-12 Created: 2018-03-12 Last updated: 2019-02-20Bibliographically approved
Björkvall, A. (2018). Det värdefulla skräpet: ”Upcycling” och värdeökningens semiotik. In: Inga-Lill Grahn, Hans Landqvist, Benjamin Lyngfelt, Andreas Nord, Lena Rogström, Barbro Wallgren Hemlin (Ed.), Hipkiss, Anna Maria, Per Holmberg, Lotta Olvegård, Kajsa Thyberg & Magnus P. Ängsal (Ed.), Grammatik, kritik, didaktik: Nordiska studier i systemisk-funktionell lingvistik och socialsemiotik. Paper presented at Trettonde nordiska konferensen för systemisk-funktionell lingvistik och socialsemiotik (NSFL 13) (pp. 55-77). Paper presented at Trettonde nordiska konferensen för systemisk-funktionell lingvistik och socialsemiotik (NSFL 13). Göteborg: Göteborgs universitet, 34
Open this publication in new window or tab >>Det värdefulla skräpet: ”Upcycling” och värdeökningens semiotik
2018 (Swedish)In: Grammatik, kritik, didaktik: Nordiska studier i systemisk-funktionell lingvistik och socialsemiotik / [ed] Inga-Lill Grahn, Hans Landqvist, Benjamin Lyngfelt, Andreas Nord, Lena Rogström, Barbro Wallgren Hemlin, Göteborg: Göteborgs universitet, 2018, Vol. 34, p. 55-77Chapter in book (Refereed)
Place, publisher, year, edition, pages
Göteborg: Göteborgs universitet, 2018
Series
Göteborgsstudier i nordisk språkvetenskap, ISSN 1652-3105 ; 34
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-67327 (URN)978-91-87850-70-7 (ISBN)
Conference
Trettonde nordiska konferensen för systemisk-funktionell lingvistik och socialsemiotik (NSFL 13)
Funder
The Swedish Foundation for International Cooperation in Research and Higher Education (STINT), SA2015-6206
Available from: 2018-06-19 Created: 2018-06-19 Last updated: 2018-06-20Bibliographically approved
Nyström Höög, C. & Björkvall, A. (2018). Keeping the Discussion Among Civil Servants Alive: ‘Platform of Values’ as an Emerging Genre Within the Public Sector in Sweden.. Scandinavian Journal of Public Administration, 22(3), 17-38
Open this publication in new window or tab >>Keeping the Discussion Among Civil Servants Alive: ‘Platform of Values’ as an Emerging Genre Within the Public Sector in Sweden.
2018 (English)In: Scandinavian Journal of Public Administration, ISSN 2001-7405, E-ISSN 2001-7413, Vol. 22, no 3, p. 17-38Article in journal (Refereed) Published
Abstract [en]

A defining feature of contemporary public authorities in Scandinavia end elsewhere is the production of texts labelled platform of values or core values. Previous research has pointed to at least three factors contributing to this development: an increased interest in the ethics in the public sector, new forms of management and control, and the importance of the external promotion of public authorities. This paper presents an analysis of how different groups of civil servants in Sweden perceive and use "platform of values" texts as part of their professional practices. The paper draws on two types of data - a focus group with senior HR officers and a quantitative survey to civil servants. Critical Genre Analysis is presented as a methodological framework for understanding "value texts" as social actions. The results show that platform of values practices are connected to the creation of the "ethically aware" public servant; that neither their connection to control over civil servants nor to the external promotion of the authority are directly recognised, whereas their connection to goal achievement is; and that the role of the "value texts" as such has been somewhat overrated in previous research - it is the dialogue about the values that matters.

Place, publisher, year, edition, pages
Göteborgs universitet, 2018
Keywords
Platform of values, Critical genre analysis, Text, Civil servant, Management reform
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-68905 (URN)
Funder
Riksbankens Jubileumsfond, P15-0119:1
Available from: 2018-09-13 Created: 2018-09-13 Last updated: 2018-09-13Bibliographically approved
Björkvall, A. (2018). Lösningsförslag till kapitel 9, Visuell textanalys. Lund: Studentlitteratur AB
Open this publication in new window or tab >>Lösningsförslag till kapitel 9, Visuell textanalys
2018 (Swedish)Other (Other academic)
Place, publisher, year, pages
Lund: Studentlitteratur AB, 2018. p. 6
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-68674 (URN)
Available from: 2018-09-02 Created: 2018-09-02 Last updated: 2018-09-03Bibliographically approved
Archer, A. & Björkvall, A. (2018). The 'semiotics of value' in upcycling (1ed.). In: Sumin Zhao, Emilia Djonov, Anders Björkvall, Morten Boeriis (Ed.), Advancing multimodal and critical discourse studies: Interdisciplinary research inspired by Theo van Leeuwen's social semiotics (pp. 165-180). New York: Routledge
Open this publication in new window or tab >>The 'semiotics of value' in upcycling
2018 (English)In: Advancing multimodal and critical discourse studies: Interdisciplinary research inspired by Theo van Leeuwen's social semiotics / [ed] Sumin Zhao, Emilia Djonov, Anders Björkvall, Morten Boeriis, New York: Routledge, 2018, 1, p. 165-180Chapter in book (Other academic)
Abstract [en]

The last twenty years has seen the rise of global consumer movements that critique overconsumption, focusing on looking at the whole life of a product or artefact. Practices like ‘recycling’ (re-use without necessarily adding value) and ‘upcycling’ (re-use with obvious value adding) are part of such movements. This chapter looks at value adding in artefacts from a social semiotic perspective in order to explore upcycling as branding in a global context. It draws on van Leeuwen’s (2005) distinction between theoretical and actual semiotic potential of semiotic resources when key branding resources, such as typography, shape, materials, and colour are identified in upcycled artefacts. The connotative and experiential provenance (Kress and van Leeuwen, 2001) of these resources are of key importance for our analysis. We look at how resources are resemiotizised and recontextualised and, to various degrees, recognised in upcycled artefacts  that  move between South Africa and Europe. One of the conclusions is that the processes of value adding through re-branding can be described as spatio-linguistic re-branding or sensory re-branding (cf. Djonov and van Leeuwen, 2011).

Place, publisher, year, edition, pages
New York: Routledge, 2018 Edition: 1
Series
Routledge studies in multimodality ; 19
Keywords
consumption, artifacts, recycling, upcycling, value adding, social semiotics, branding, semiotic potential, van Leeuwen, provenance
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
urn:nbn:se:oru:diva-62739 (URN)9781138697638 (ISBN)9781315521015 (ISBN)
Projects
Multimodal texts and pedagogies in higher education (STINT, SA2015-6206)
Available from: 2017-11-21 Created: 2017-11-21 Last updated: 2018-01-13Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-6396-4240

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