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Publications (10 of 23) Show all publications
Kask, J., Van, T. P. & Carlborg, P. (2019). Business Models, Ecosystem and Adaptive Fit: The Case of Electric Utilities. In: : . Paper presented at European Academy of Management (EURAM) Conference, Lisbon, Portugal, June 26-28, 2019.
Open this publication in new window or tab >>Business Models, Ecosystem and Adaptive Fit: The Case of Electric Utilities
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-73261 (URN)
Conference
European Academy of Management (EURAM) Conference, Lisbon, Portugal, June 26-28, 2019
Available from: 2019-03-21 Created: 2019-03-21 Last updated: 2019-07-10Bibliographically approved
Carlborg, P. (2019). Circular Servitization in SME's: A Practice Approach. In: : . Paper presented at 8th Spring Servitization Conference (SSC 2019), Linköping, Sweden, May 13-15, 2019.
Open this publication in new window or tab >>Circular Servitization in SME's: A Practice Approach
2019 (English)Conference paper, Published paper (Other academic)
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-73943 (URN)
Conference
8th Spring Servitization Conference (SSC 2019), Linköping, Sweden, May 13-15, 2019
Available from: 2019-04-25 Created: 2019-04-25 Last updated: 2019-09-11Bibliographically approved
Carlborg, P., Hasche, N. & Kask, J. (2019). Forecasting the network transformation of electric utilities in the 2020s: A Delphi-based scenario approach. In: : . Paper presented at 35th IMP Conference (IMP 2019), Paris, France, August 27-30, 2019.
Open this publication in new window or tab >>Forecasting the network transformation of electric utilities in the 2020s: A Delphi-based scenario approach
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-73263 (URN)
Conference
35th IMP Conference (IMP 2019), Paris, France, August 27-30, 2019
Available from: 2019-03-21 Created: 2019-03-21 Last updated: 2019-09-11Bibliographically approved
Bocconcelli, R., Carlborg, P., Harrison, D., Hasche, N., Hedvall, K. & Huang, L. (2019). Resource interaction and resource integration: Similarities, differences, reflections. In: : . Paper presented at 35th Annual IMP Conferencen (IMP 2019), Paris, France, August 27-30, 2019.
Open this publication in new window or tab >>Resource interaction and resource integration: Similarities, differences, reflections
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2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
Keywords
Resource interaction, resource integration, IMP, SDL
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-76000 (URN)
Conference
35th Annual IMP Conferencen (IMP 2019), Paris, France, August 27-30, 2019
Available from: 2019-09-02 Created: 2019-09-02 Last updated: 2019-09-02Bibliographically approved
Carlborg, P., Hasche, N. & Kask, J. (2018). Business model transformation: a dynamic network approach. In: : . Paper presented at 34th Annual IMP Conference and Doctoral Colloquium: "From Business to Research and Back Again", Marseille, France, September 4-7, 2018.
Open this publication in new window or tab >>Business model transformation: a dynamic network approach
2018 (English)Conference paper, Published paper (Refereed)
Keywords
Electric Utility, Disruption, Solar Energy, Circular Economy, Innovation, Business Models
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:oru:diva-68864 (URN)
Conference
34th Annual IMP Conference and Doctoral Colloquium: "From Business to Research and Back Again", Marseille, France, September 4-7, 2018
Projects
Business model transformation to fit with a disruptive industry: The new generation electric utility
Available from: 2018-09-12 Created: 2018-09-12 Last updated: 2018-09-14Bibliographically approved
Aramo-Immonen, H., Carlborg, P., Geissinger, A., Hasche, N., Kask, J., Linton, G., . . . Shams, T. (2018). Clustering the imp thought: searching roots and diversities in imp research. In: : . Paper presented at 34th Annual Industrial Marketing & Purchasing Conference KEDGE Business School, Marseille, France, 4-7 September 2018.
Open this publication in new window or tab >>Clustering the imp thought: searching roots and diversities in imp research
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2018 (English)Conference paper, Published paper (Refereed)
Abstract [en]

IMP research is often treated as an empirical perspective describing complexities of repeated business-to-business exchanges and their embeddedness. While building on some common understandings and concepts, this paper asks: How homogeneous is the IMP research? This paper uses cluster analysis to capture the roots and various sub-groups of IMP research as means to depict the question of homogeneity (i.e. a core focus in the research) or heterogeneity (i.e. using references from other fields or specific to sub-fields) of the IMP thought. In this scientific work in progress paper we introduce how we design to use bibliographical methods in order to harvest data from an extensive amount of IMP-related articles written from the 1970’s onwards. In this first attempt to reveal IMP we used overall 294 articles yielded to 10,615 co-citation relationships. A threshold of minimum number of citations of a cited reference was set to five (5) to capture such references that have been cited in multiple publications. We introduce visual mapping of defined subject area clusters and as an example we describe shortly clusters. Perhaps not surprisingly our findings suggest that IMP research is not so homogenous, with at least four clear clusters of IMP-research each utilizing different key references.

National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-69133 (URN)
Conference
34th Annual Industrial Marketing & Purchasing Conference KEDGE Business School, Marseille, France, 4-7 September 2018
Note

I publikationen står det felaktigt Sarah Shahin Moghadam. Det korrekta ska vara Sara Shahin Moghadam.

Available from: 2018-10-01 Created: 2018-10-01 Last updated: 2018-11-16Bibliographically approved
Carlborg, P., Kindström, D. & Kowalkowski, C. (2018). Servitization Practices: A Co-Creation Taxonomy. In: Kohtamäki, M.; Baines, T.; Rabetino, R.; Bigdeli, A.Z. (Ed.), Practices and Tools for Servitization: Managing Service Transition (pp. 309-321). Springer
Open this publication in new window or tab >>Servitization Practices: A Co-Creation Taxonomy
2018 (English)In: Practices and Tools for Servitization: Managing Service Transition / [ed] Kohtamäki, M.; Baines, T.; Rabetino, R.; Bigdeli, A.Z., Springer, 2018, p. 309-321Chapter in book (Other academic)
Place, publisher, year, edition, pages
Springer, 2018
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-75991 (URN)978-3-319-76517-4 (ISBN)978-3-319-76516-7 (ISBN)
Available from: 2019-09-01 Created: 2019-09-01 Last updated: 2019-09-02Bibliographically approved
Kindström, D., Ottosson, M. & Carlborg, P. (2018). Unraveling firm-level activities for shaping markets. Industrial Marketing Management, 68, 36-45
Open this publication in new window or tab >>Unraveling firm-level activities for shaping markets
2018 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 68, p. 36-45Article in journal (Refereed) Published
Abstract [en]

As the marketing literature increasingly construes markets as malleable entities, research studies of ‘market-shaping’ strategies have gained increasing attention in recent years. Those are proactive, deliberate initiatives which a firm takes with the aim of re-shaping an operating environment comprising direct customers, customers' customers, and other actors such as its competitors. Our study derives a theoretical framework for market-shaping from the existing literature and an in-depth case study of one market-leading firm in the steel industry, which has been working actively in the shaping of a market. Analysis of the responses of a range of experienced executive staff to unstructured and semi-structured interviews shows, among other things, that in order to shape the market, the firm performed many individual and aggregated activities at three levels of influence – system, market offer and technology – with various actors in the market in focus. These findings are the basis of a proposed activity framework for the proactive shaping of a market: that is, what firms can do in order to shape an existing market, drive growth and create sustainable competitive advantage.

Place, publisher, year, edition, pages
Elsevier, 2018
Keywords
Market shaping, Market strategy, Market innovation, Practice, Case study
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-65587 (URN)10.1016/j.indmarman.2017.09.003 (DOI)000424310200004 ()
Available from: 2018-03-08 Created: 2018-03-08 Last updated: 2018-08-20Bibliographically approved
Carlborg, P. & Nord, T. (2017). Transforming business models: a well-being and ecosystem approach. In: 24th Nordic Academy of Management Conference (NFF 2017) - Nordic Opportunities: . Paper presented at 24th Nordic Academy of Management Conference (NFF 2017): Nordic Opportunities, Bodø, Norway, August 23-25, 2017.
Open this publication in new window or tab >>Transforming business models: a well-being and ecosystem approach
2017 (English)In: 24th Nordic Academy of Management Conference (NFF 2017) - Nordic Opportunities, 2017Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Given that we are spending more times indoors, there is a need for re-formulation of business model in the wood-product industry. A business model transformation (BMT) towards an outward-looking business model with the user’s well-being in loci is surfacing. This study develops a framework for how a business model can be configured based on well-being and value in context.

Preliminary result indicates a business model transformation; from emphasizing products to emphasizing well-being and the experiences of the customer (e.g., how the end-user perceive in-door wooden material). Interestingly, the business model expand the market view from a narrow focus on e.g., market shares and total revenues, to include the whole ecosystem and hence including environmental considerations as well as human well-being.

Given that markets are shaped by the actors engaging in market activities, this research emphasize key factors in business model transformation by companies aiming to form sustainable business models where the well-being of humans are emphasized and where environmental effects are taken into considerations. We believe the Nordic countries with their expanding wood-industry can serve as a raw-model for developing sustainable business models that can meet future requirements of sustainable markets.

National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-73808 (URN)
Conference
24th Nordic Academy of Management Conference (NFF 2017): Nordic Opportunities, Bodø, Norway, August 23-25, 2017
Available from: 2019-04-16 Created: 2019-04-16 Last updated: 2019-04-16Bibliographically approved
Carlborg, P. & Kindström, D. (2016). Shaping markets: moving beyond the dyad. In: Klemens Knoeferle (Ed.), Marketing in the age of data: . Paper presented at EMAC 2016, Oslo, Norway, May 24-27, 2016 (pp. 209-209). European Marketing Academy (EMAC)
Open this publication in new window or tab >>Shaping markets: moving beyond the dyad
2016 (English)In: Marketing in the age of data / [ed] Klemens Knoeferle, European Marketing Academy (EMAC) , 2016, p. 209-209Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

This study explores factors that influence market shaping in a B2B market channel. Through a case study from the Swedish steel industry insights in how actors connect to each other in order to shape markets and to enable new innovations are drawn. This study finds that by approaching downstream actors a supplier can influence, and even shape, the development of the market in a favorable direction. The shaping of new markets is dependent on both the power of the supplier, and the characteristics of the market. For suppliers who find their customer to be a barrier for the development of a market, finding new ways to interact with downstream actors might be a valid market opportunity and mutually beneficial to the entire market channel. By leveraging its knowledge, the supplier can develop innovative paths to shape a new market. This study contributes to understand market innovation and how the supplier can influence downstream actors to build markets and to increase competitiveness.

Place, publisher, year, edition, pages
European Marketing Academy (EMAC), 2016
National Category
Business Administration
Identifiers
urn:nbn:se:oru:diva-62737 (URN)978-82-8247-284-5 (ISBN)978-82-8247-285-2 (ISBN)
Conference
EMAC 2016, Oslo, Norway, May 24-27, 2016
Available from: 2017-11-21 Created: 2017-11-21 Last updated: 2019-03-26Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-9448-2359

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