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Tseronis, A. (2018). Determining the commitments of image-makers in arguments with multimodal allusions in the front covers of the Economist: Insights from Relevance Theory. International Review of Pragmatics, 10(2), 243-269
Open this publication in new window or tab >>Determining the commitments of image-makers in arguments with multimodal allusions in the front covers of the Economist: Insights from Relevance Theory
2018 (English)In: International Review of Pragmatics, ISSN 1877-3095, E-ISSN 1877-3109, Vol. 10, no 2, p. 243-269Article in journal (Refereed) Published
Abstract [en]

The alleged vagueness of visual images and the lack of a univocal coding scheme make it difficult to be sure about the propositions to which image-makers are committed. This is particularly problematic for the analysis of multimodal discourse from an argumentation studies perspective, because it makes it hard for the analyst to establish the argumentative nature and relevance of visuals. The paper explores how insights from Relevance Theory can be applied in order to determine the commitments of image-makers. In particular, it has recourse to the inferential processes involved in the recovery of explicit and implicit content in order to analyse a series of covers from The Economist, where visuals in combination with verbal text cue allusions to films and paintings. It argues that these multimodal allusions are not simply used to attract the audience's attention but also help the analyst to reconstruct the argument of the cover.

Place, publisher, year, edition, pages
Brill Academic Publishers, 2018
Keywords
Allusion, commitments, explicatures-implicatures, front covers, multimodal argumentation, Relevance Theory
National Category
Other Humanities not elsewhere specified General Language Studies and Linguistics
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70091 (URN)10.1163/18773109-01002006 (DOI)000434975900006 ()2-s2.0-85048638341 (Scopus ID)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved
Tseronis, A. & Pollaroli, C. (2018). Introduction: Pragmatic insights for multimodal argumentation. International Review of Pragmatics, 10(2), 147-157
Open this publication in new window or tab >>Introduction: Pragmatic insights for multimodal argumentation
2018 (English)In: International Review of Pragmatics, ISSN 1877-3095, E-ISSN 1877-3109, Vol. 10, no 2, p. 147-157Article, review/survey (Refereed) Published
Abstract [en]

In this introductory paper to the special issue, we briefly discuss literature from argumentation studies, pragmatics, and multimodal analysis in order to show how pragmatics has benefited argumentation studies until now, and how it can also benefit multimodal analysis. In the last section we introduce the papers of this issue that focus on the question how pragmatics can benefit multimodal argumentation in particular.

Place, publisher, year, edition, pages
Brill Academic Publishers, 2018
Keywords
Argumentation studies, multimodal analysis, pragmatics, rhetoric
National Category
Other Humanities not elsewhere specified General Language Studies and Linguistics
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70092 (URN)10.1163/18773109-01002001 (DOI)000434975900001 ()2-s2.0-85048628873 (Scopus ID)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved
Tseronis, A. (2018). Multimodal argumentation: Beyond the verbal/visual divide. Semiotica, 2018(220), 41-67
Open this publication in new window or tab >>Multimodal argumentation: Beyond the verbal/visual divide
2018 (English)In: Semiotica, ISSN 0037-1998, E-ISSN 1613-3692, Vol. 2018, no 220, p. 41-67Article in journal (Refereed) Published
Abstract [en]

What would the consequences be for the interpretation and analysis of arguments if we were to accept that communication, within which arguments are produced and interpreted, involves the intricate use of more than just the verbal mode? In this paper, I discuss the shortcomings of the conception of argument as a purely verbal phenomenon and of the mere juxtaposition of the visual argument to the verbal, as suggested in the discourses of the sceptics and the advocates and of "visual" argument, respectively. Instead I propose a multimodal perspective on the analysis of argumentative discourse, according to which there is no a priori division of labor between the verbal and the visual mode, and attention is paid both to the (verbal and visual) content and to the (verbal and visual) style. In this view, argument is neither verbal nor visual, since argument is not to be defined on the basis of the verbal, visual or other semiotic means by which it is realized in communication. As a case in point, I analyze an ad campaign for the promotion of the British newspaper The Guardian in the United States. © 2018 Walter de Gruyter GmbH, Berlin/Boston 2018.

Place, publisher, year, edition, pages
Walter de Gruyter, 2018
Keywords
Ad campaign, multimodal argumentation, Pragma-Dialectics, verbal argument, visual argument
National Category
Other Humanities not elsewhere specified Communication Studies
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70090 (URN)10.1515/sem-2015-0144 (DOI)000419370200003 ()2-s2.0-85037720683 (Scopus ID)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved
Tseronis, A. & Pollaroli, C. (Eds.). (2018). Special Issue: Pragmatic insights for multimodal argumentation. Brill Academic Publishers
Open this publication in new window or tab >>Special Issue: Pragmatic insights for multimodal argumentation
2018 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Brill Academic Publishers, 2018
Series
International Review of Pragmatics, ISSN 1877-3095, E-ISSN 1877-3109 ; 10(2)
National Category
General Language Studies and Linguistics
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-71429 (URN)
Note

Editorship for special issue

Available from: 2019-01-11 Created: 2019-01-11 Last updated: 2019-01-14Bibliographically approved
Tseronis, A. (2018). The Explicit/Implicit Distinction in Multimodal Argumentation: Comparing the Argumentative Use of Nano-Images in Scientific Journals and Science Magazines. In: Steve Oswald & Didier Maillat (Ed.), Argumentation and Inference: Proceedings of the 2nd European Conference on Argumentation, Fribourg 2017 Volume II. Paper presented at 2nd European Conference on Argumentation, Fribourg, Switzerland, 20-23 June, 2017 (pp. 821-842). College Publications
Open this publication in new window or tab >>The Explicit/Implicit Distinction in Multimodal Argumentation: Comparing the Argumentative Use of Nano-Images in Scientific Journals and Science Magazines
2018 (English)In: Argumentation and Inference: Proceedings of the 2nd European Conference on Argumentation, Fribourg 2017 Volume II / [ed] Steve Oswald & Didier Maillat, College Publications, 2018, p. 821-842Conference paper, Published paper (Other academic)
Abstract [en]

The distinction between explicatures and implicatures as well as their varying degrees of strength acknowledged within Relevance Theory can help to capture the complex meaningmaking processes underlying the interpretation of multimoda ltexts as instances of argumentation. These pragmatic insights will be used to compare the ways in which arguments about the revolutionary character and societal impact of nanotechnology are constructed by computer-generated images of the nanoscale on the covers of scientific journals and science magazines.

Place, publisher, year, edition, pages
College Publications, 2018
Series
Studies in Logic and Argumentation ; 77
Keywords
Front covers, explicatures, implicatures, multimodal argumentation, nano-images, popular science magazines, science communication, scientific journals, visual flag
National Category
Other Humanities Other Humanities not elsewhere specified Communication Studies
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70181 (URN)978-1-84890-284-8 (ISBN)
Conference
2nd European Conference on Argumentation, Fribourg, Switzerland, 20-23 June, 2017
Available from: 2018-11-16 Created: 2018-11-16 Last updated: 2018-11-16Bibliographically approved
Tseronis, A. (2017). Analysing multimodal argumentation within the pragma-dialectical framework: Strategic manoeuvring in the front covers of The Economist. In: Frans van Eemeren & Wu Peng (Ed.), Contextualizing Pragma-Dialectics : (pp. 335-359). Amsterdam, Neteherlands: John Benjamins Publishing Company
Open this publication in new window or tab >>Analysing multimodal argumentation within the pragma-dialectical framework: Strategic manoeuvring in the front covers of The Economist
2017 (English)In: Contextualizing Pragma-Dialectics / [ed] Frans van Eemeren & Wu Peng, Amsterdam, Neteherlands: John Benjamins Publishing Company, 2017, p. 335-359Chapter in book (Refereed)
Abstract [en]

In this chapter, I argue that the theoretical assumptions and concrete analytical concepts of Pragma-dialectics constitute a fertile ground for the study of visual and multimodal argumentation. This is primarily because the pragma-dialectical theory takes a procedural, pragmatic and functional approach to the study of argumentation which allows it to incorporate insights from the growing field of multimodal discourse analysis. Within the pragma-dialectical approach, next to the evidentiary function of visual images other argumentative functions can be researched, such as the use of images to advance a standpoint, to criticize, to explain and to draw attention to various aspects of the argumentative procedure. It is also argued that Pragma-dialectics can accommodate insights from multimodal analysis in order to account for the meaning conveyed not only by the verbal and visual content but also by the verbal and visual style as well as by the interplay of the various semiotic modes. Moreover, its focus on the institutional constraints and possibilities of a variety of communicative practices makes it possible not only to consider the context in a systematic way in order to reconstruct multimodal argumentative discourse but also to describe specific argumentative activity types which employ images and text. As a case in point, I analyse a series of front covers from The Economist in order to show how the interplay of image and text amounts to strategic manoeuvring.

Place, publisher, year, edition, pages
Amsterdam, Neteherlands: John Benjamins Publishing Company, 2017
Series
Argumentation in Context, ISSN 1877-6884
National Category
Other Humanities not elsewhere specified Media and Communications
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70111 (URN)10.1075/aic.12.18tse (DOI)978-90-272-1129-3 (ISBN)978-90-272-6480-0 (ISBN)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved
Tseronis, A. & Forceville, C. (2017). Arguing Against Corporate Claims Visually and Multimodally: The Genre of Subvertisements. Multimodal Communication, 6(2), 143-157
Open this publication in new window or tab >>Arguing Against Corporate Claims Visually and Multimodally: The Genre of Subvertisements
2017 (English)In: Multimodal Communication, ISSN 2230-6579, E-ISSN 2230-6587, Vol. 6, no 2, p. 143-157Article in journal (Refereed) Published
Abstract [en]

In this paper, we describe the conditions under which the manipulation of the verbal and the visual elements or of the visual elements alone in the genre of subvertisements can be considered as an act of objecting or rebutting in an implicit argumentative discussion. We thus consider the cognitive and pragmatic aspects of communication while paying serious attention to the interaction of semiotic modes in order to analyse a number of images produced by anti-consumerist groups such as Adbusters. We identify four different ways in which image-text relations or the visuals alone can cue an incongruity between the message of the original ad and the message of the subvertisement in such a way that the latter functions as an objection or rebuttal of the claim advanced by the original advertisement.

Place, publisher, year, edition, pages
Walter de Gruyter, 2017
Keywords
Critical reactions, negation, irony, multimodal argumentation, subvertisements
National Category
Other Humanities not elsewhere specified Communication Studies
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70099 (URN)10.1515/mc-2017-0008 (DOI)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved
Tseronis, A. (2017). Christian Plantin: Dictionnaire de l’Argumentation. Une Introduction aux E´ tudes d’Argumentation. [Review] [Review]. Argumentation: an international journal on reasoning, 31(4), 727-734
Open this publication in new window or tab >>Christian Plantin: Dictionnaire de l’Argumentation. Une Introduction aux E´ tudes d’Argumentation. [Review]
2017 (English)In: Argumentation: an international journal on reasoning, ISSN 0920-427X, E-ISSN 1572-8374, Vol. 31, no 4, p. 727-734Article, book review (Other academic) Published
Place, publisher, year, edition, pages
Springer, 2017
National Category
Other Humanities not elsewhere specified Communication Studies General Language Studies and Linguistics
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70184 (URN)10.1007/s10503-016-9412-8 (DOI)000413988600007 ()
Note

Christian Plantin: Dictionnaire de l’Argumentation. Une Introduction aux E´ tudes d’Argumentation. ENS Editions, Lyon, 2016.

Available from: 2018-11-16 Created: 2018-11-16 Last updated: 2018-11-16Bibliographically approved
Tseronis, A. & Forceville, C. (2017). Introduction: Argumentation and rhetoric in visual and multimodal communication. In: Assimakis Tseronis& Charles Forceville (Ed.), Multimodal Argumentation and Rhetoric in Media Genres : (pp. 2-24). Amsterdam, Netherlands: John Benjamins Publishing Company
Open this publication in new window or tab >>Introduction: Argumentation and rhetoric in visual and multimodal communication
2017 (English)In: Multimodal Argumentation and Rhetoric in Media Genres / [ed] Assimakis Tseronis& Charles Forceville, Amsterdam, Netherlands: John Benjamins Publishing Company, 2017, p. 2-24Chapter in book (Other academic)
Place, publisher, year, edition, pages
Amsterdam, Netherlands: John Benjamins Publishing Company, 2017
Series
Argumentation in Context, ISSN 1877-6884 ; 14
National Category
Other Humanities not elsewhere specified Media and Communications
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70110 (URN)978-90-272-1131-6 (ISBN)978-90-272-6469-5 (ISBN)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-16Bibliographically approved
Tseronis, A. & Forceville, C. (Eds.). (2017). Multimodal Argumentation and Rhetoric in Media Genres . Amsterdam: John Benjamins Publishing Company
Open this publication in new window or tab >>Multimodal Argumentation and Rhetoric in Media Genres
2017 (English)Collection (editor) (Refereed)
Abstract [en]

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

Place, publisher, year, edition, pages
Amsterdam: John Benjamins Publishing Company, 2017
Series
Argumentation in Context
National Category
Other Humanities not elsewhere specified Media and Communications
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70112 (URN)10.1075/aic.14 (DOI)9789027211316 (ISBN)9789027264695 (ISBN)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-12Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-0295-4559

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