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Publications (10 of 36) Show all publications
Tseronis, A. & Serafis, D. (2023). Between adversariness and compromise: A Rhetorical Analysis of Greek Political Discourse in Times of Crisis. In: Weixiao Wei; James Schnell (Ed.), Routledge Handbook of Descriptive Rhetorical Studies and World Languages: (pp. 249-263). London: Routledge
Open this publication in new window or tab >>Between adversariness and compromise: A Rhetorical Analysis of Greek Political Discourse in Times of Crisis
2023 (English)In: Routledge Handbook of Descriptive Rhetorical Studies and World Languages / [ed] Weixiao Wei; James Schnell, London: Routledge, 2023, p. 249-263Chapter in book (Refereed)
Abstract [en]

The chapter reviews the extent to which contemporary Greek scholarship in humanities and social sciences makes use of rhetorical categories as relevant descriptive and analytical tools. It proposes revisiting two classical rhetorical concepts, namely topoi and endoxa, in order to illustrate their descriptive and explanatory potential for the analysis of political discourse characterized by adversariness, polyphony, and the need to create communion. To illustrate this theoretical and methodological proposal, two fragments of parliamentary discourse are analysed by combining the insights of Pragma-Dialectics and the Argumentum Model of Topics. The fragments are from the speeches that the government and opposition leaders made during the parliamentary debate on the signing of the first memorandum of understanding between Greece and the “troika” of the European Commission, the European Central Bank, and the International Monetary Fund in May 2010.

Place, publisher, year, edition, pages
London: Routledge, 2023
Keywords
rhetoric, parliamentary debate, Greece, Pragma-dialectics, Argumentum Model of Topics
National Category
Other Humanities not elsewhere specified
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-105915 (URN)10.4324/9781003195276-20 (DOI)9781032049441 (ISBN)9781003195276 (ISBN)
Available from: 2023-05-11 Created: 2023-05-11 Last updated: 2023-05-12Bibliographically approved
Tseronis, A. (2023). Review of: D. Serafis (2023). Authoritarianism on the front page: Multimodal discourse and argumentation in times of multiple crises in Greece [Review]. Journal of Argumentation in Context, 12(3), 344-352
Open this publication in new window or tab >>Review of: D. Serafis (2023). Authoritarianism on the front page: Multimodal discourse and argumentation in times of multiple crises in Greece
2023 (English)In: Journal of Argumentation in Context, ISSN 2211-4742, E-ISSN 2211-4750, Vol. 12, no 3, p. 344-352Article, book review (Refereed) Published
Place, publisher, year, edition, pages
Amsterdam: John Benjamins Publishing Company, 2023
National Category
Other Humanities not elsewhere specified
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-110437 (URN)10.1075/jaic.00021.tse (DOI)001125472900001 ()
Available from: 2023-12-18 Created: 2023-12-18 Last updated: 2024-01-22
Serafis, D. & Tseronis, A. (2023). The front page as a canvas for multimodal argumentation: Brexit in the Greek press. Frontiers in Communication, 8, Article ID 1230632.
Open this publication in new window or tab >>The front page as a canvas for multimodal argumentation: Brexit in the Greek press
2023 (English)In: Frontiers in Communication, E-ISSN 2297-900X, Vol. 8, article id 1230632Article in journal (Refereed) Published
Abstract [en]

In this paper, we analyze the front pages of mainstream Greek newspapers with the highest circulation reporting the official result of the Brexit referendum in 2016. Our analysis seeks to extract the standpoints and arguments that circulated in the Greek mainstream press on that day by studying the headlines and visuals on the front page. We study the front page not merely as an informative genre but crucially as an argumentative one, where the arguments can be reconstructed with the help of tools from argumentation theory combined with principles from multimodal critical discourse analysis. The proposed approach makes it possible to compare how the different ideological orientations in the Greek public sphere were steered by the representation of this piece of news. We show that, despite their ideological background, the newspapers under study converge to the construction of Brexit as a menacing phenomenon that puts the EU integration to the test and, as such, as an event that should have been avoided.

Place, publisher, year, edition, pages
Frontiers Media S.A., 2023
Keywords
multimodal argumentation, front pages, multimodal critical discourse analysis
National Category
Other Humanities not elsewhere specified
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-108393 (URN)10.3389/fcomm.2023.1230632 (DOI)001075778300001 ()2-s2.0-85173921006 (Scopus ID)
Note

We are grateful to the COST Action CA17132 'European Network for Argumentation and Public Policy Analysis' (www.publicpolicyargument.u) for providing us with opportunities to meet and work on the ideas presented in this chapter.

Available from: 2023-09-21 Created: 2023-09-21 Last updated: 2023-11-15Bibliographically approved
Gelang, M., Jacobsson, M., Tseronis, A. & Westberg, G. (2021). Casebaserat lärande inom humanistiska studier: Erfarenheter från Kandidatprogram i språk, retorik och kommunikativt ledarskap. Örebro: Örebro University
Open this publication in new window or tab >>Casebaserat lärande inom humanistiska studier: Erfarenheter från Kandidatprogram i språk, retorik och kommunikativt ledarskap
2021 (Swedish)Report (Other academic)
Abstract [en]

In the development of a new program at the School of Humanities at Örebro University, the subjects involved (English language, Rhetoric and Swedish), proposed the implementation of a pedagogical model that hitherto has been underused in the humanities, namely case-based learning. Although well established in other fields, case pedagogy has not been tested in the humanities to any large extent. In this report, we first describe the three subjects’ take on case pedagogy along with our experiences from its implementation in the program. Next, we discuss the criteria we deem essential for success in this pedagogical model; these four criteria that comprise the Harvard model are authenticity, open-endedness, applicability of theory, and implementation that supports learning objectives. 

In summary, we emphasize that these criteria should not be considered as a fixed template; instead, we propose that they be regarded as a source of inspiration and let applicable fields of practice and the discipline itself dictate which criteria are relevant.

Place, publisher, year, edition, pages
Örebro: Örebro University, 2021. p. 31
Series
Arbetsrapporter från Högskolepedagogiskt centrum ; 3
Keywords
Case, case pedagogy, case-based learning, rhetoric, linguistics, English, Swedish, humanities
National Category
Pedagogy
Identifiers
urn:nbn:se:oru:diva-90352 (URN)978-91-87789-45-8 (ISBN)
Note

Redaktion: Henric Bagerius och Sverre Wide.

Available from: 2021-03-10 Created: 2021-03-10 Last updated: 2021-03-11Bibliographically approved
Tseronis, A. (2021). From visual rhetoric to multimodal argumentation: exploring the rhetorical and argumentative relevance of multimodal figures on the covers of The Economist. Visual Communication, 20(3), 374-396, Article ID 14703572211005498.
Open this publication in new window or tab >>From visual rhetoric to multimodal argumentation: exploring the rhetorical and argumentative relevance of multimodal figures on the covers of The Economist
2021 (English)In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214, Vol. 20, no 3, p. 374-396, article id 14703572211005498Article in journal (Refereed) Published
Abstract [en]

Visual rhetoric is more often than not identified with the search for patterns of visual form and content which convey meaning in ways that resemble the meaning construed by known rhetorical figures. Despite the numerous proposals for the classification of figures construed verbally or visually, there has been no systematic attempt to account for the different ways in which these may contribute to the argumentative structure of persuasive messages. In this article, the author studies comparatively the figures of metaphor, antithesis and allusion, cued visually or verbo-visually in the multimodal genre of front covers. He starts from the assumption that the front cover constitutes a multimodal argument in the sense that it invites the reader to buy the specific issue on the grounds of the featured story and the stance that the editors express over it. The goal is to identify the semiotic configurations that distinguish one figure from the other, and to establish conditions under which these figures can be shown to contribute meaning that serves the argument conveyed by the front cover.

Place, publisher, year, edition, pages
Sage Publications, 2021
Keywords
allusion, antithesis, argumentation structure, front covers, metaphor, news magazines, rhetorical figures
National Category
Other Humanities not elsewhere specified
Identifiers
urn:nbn:se:oru:diva-91783 (URN)10.1177/14703572211005498 (DOI)000643485400001 ()2-s2.0-85104877109 (Scopus ID)
Available from: 2021-05-17 Created: 2021-05-17 Last updated: 2021-08-30Bibliographically approved
Tseronis, A. (2021). How Face Threatening Are Disagreement Moves? A Proposal for an Integration of Insights from Politeness Theory into Argumentation Theory. In: Ronny Boogaart, Henrike Jansen, Maarten van Leeuwen (Ed.), The Language of Argumentation: (pp. 167-187). Switzerland: Springer Nature
Open this publication in new window or tab >>How Face Threatening Are Disagreement Moves? A Proposal for an Integration of Insights from Politeness Theory into Argumentation Theory
2021 (English)In: The Language of Argumentation / [ed] Ronny Boogaart, Henrike Jansen, Maarten van Leeuwen, Switzerland: Springer Nature, 2021, p. 167-187Chapter in book (Refereed)
Abstract [en]

Studies on conflict talk and disagreement in everyday argumentative interactions adopt various theoretical perspectives ranging from social psychology and interactional sociolinguistics to ethnography and conversation analysis. However, no systematic reference is made to theoretical frameworks for the study of argumentative discourse, which link the expression of disagreement to what arguments are and how they relate to the rational and pragmatic organization of verbal communication. At the same time, argumentation theorists hardly ever pay close attention to politeness considerations that govern the arguers’ moves in face-to-face argumentative exchanges. In this paper, I propose a classification of disagreement moves by taking into account their functional and linguistic properties and by relating these to face considerations that participants are assumed to have when engaging in an argumentative discussion. Such a classification can be of use in the analysis and evaluation of disagreements in both their rational and social dimensions. Examples from dialogue scenes in fiction films are used to illustrate the proposed distinctions.

Place, publisher, year, edition, pages
Switzerland: Springer Nature, 2021
Series
Argumentation Library, ISSN 1566-7650, E-ISSN 2215-1907 ; 36
Keywords
Conversational argument, Disagreement moves, Face, Politeness, Pragma-dialectics
National Category
Other Humanities not elsewhere specified
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-89748 (URN)10.1007/978-3-030-52907-9_9 (DOI)978-3-030-52906-2 (ISBN)978-3-030-52907-9 (ISBN)
Available from: 2021-02-18 Created: 2021-02-18 Last updated: 2021-02-19Bibliographically approved
Tseronis, A. (2020). The prospects for multimodal schemes of argument: Assessing the spoofing strategies in subvertisements of the tobacco industry. In: Catarina Dutilh Novaes; Henrike Jansen; Jan Albert van Laar; Bart Verheij (Ed.), Reason to Dissent : Proceedings of the 3rd European Conference on Argumentation, Volume I. Paper presented at 3rd European Conference on Argumentation (ECA 2019), Groningen, The Netherlands, June 24-27, 2019 (pp. 579-592). College Publications, I
Open this publication in new window or tab >>The prospects for multimodal schemes of argument: Assessing the spoofing strategies in subvertisements of the tobacco industry
2020 (English)In: Reason to Dissent : Proceedings of the 3rd European Conference on Argumentation, Volume I / [ed] Catarina Dutilh Novaes; Henrike Jansen; Jan Albert van Laar; Bart Verheij, College Publications, 2020, Vol. I, p. 579-592Conference paper, Published paper (Other academic)
Abstract [en]

Recourse to argument schemes and to their accompanying critical questions can provide a fruitful way of assessing visual and multimodal arguments. The prospects of such an approach are discussed based on analyses of spoof ads. Their spoofing strategy amounts to raising critical questions about the argument scheme employed in the original advertisement. How can the various aspects of the verbal and the visual mode cue critical questions and what is their overall contribution to the evaluation of multimodal arguments?

Place, publisher, year, edition, pages
College Publications, 2020
Series
Studies in Logic and Argumentation ; 5
Keywords
argument from negative consequences, argument from values, argument schemes, critical questions, multimodal argumentation, subvertisements
National Category
Other Humanities not elsewhere specified
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-86056 (URN)978-1-84890-331-9 (ISBN)
Conference
3rd European Conference on Argumentation (ECA 2019), Groningen, The Netherlands, June 24-27, 2019
Available from: 2020-09-28 Created: 2020-09-28 Last updated: 2020-10-13Bibliographically approved
Tseronis, A. (2018). Determining the commitments of image-makers in arguments with multimodal allusions in the front covers of the Economist: Insights from Relevance Theory. International Review of Pragmatics, 10(2), 243-269
Open this publication in new window or tab >>Determining the commitments of image-makers in arguments with multimodal allusions in the front covers of the Economist: Insights from Relevance Theory
2018 (English)In: International Review of Pragmatics, ISSN 1877-3095, E-ISSN 1877-3109, Vol. 10, no 2, p. 243-269Article in journal (Refereed) Published
Abstract [en]

The alleged vagueness of visual images and the lack of a univocal coding scheme make it difficult to be sure about the propositions to which image-makers are committed. This is particularly problematic for the analysis of multimodal discourse from an argumentation studies perspective, because it makes it hard for the analyst to establish the argumentative nature and relevance of visuals. The paper explores how insights from Relevance Theory can be applied in order to determine the commitments of image-makers. In particular, it has recourse to the inferential processes involved in the recovery of explicit and implicit content in order to analyse a series of covers from The Economist, where visuals in combination with verbal text cue allusions to films and paintings. It argues that these multimodal allusions are not simply used to attract the audience's attention but also help the analyst to reconstruct the argument of the cover.

Place, publisher, year, edition, pages
Brill Academic Publishers, 2018
Keywords
Allusion, commitments, explicatures-implicatures, front covers, multimodal argumentation, Relevance Theory
National Category
Other Humanities not elsewhere specified General Language Studies and Linguistics
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70091 (URN)10.1163/18773109-01002006 (DOI)000434975900006 ()2-s2.0-85048638341 (Scopus ID)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved
Tseronis, A. & Pollaroli, C. (2018). Introduction: Pragmatic insights for multimodal argumentation. International Review of Pragmatics, 10(2), 147-157
Open this publication in new window or tab >>Introduction: Pragmatic insights for multimodal argumentation
2018 (English)In: International Review of Pragmatics, ISSN 1877-3095, E-ISSN 1877-3109, Vol. 10, no 2, p. 147-157Article, review/survey (Refereed) Published
Abstract [en]

In this introductory paper to the special issue, we briefly discuss literature from argumentation studies, pragmatics, and multimodal analysis in order to show how pragmatics has benefited argumentation studies until now, and how it can also benefit multimodal analysis. In the last section we introduce the papers of this issue that focus on the question how pragmatics can benefit multimodal argumentation in particular.

Place, publisher, year, edition, pages
Brill Academic Publishers, 2018
Keywords
Argumentation studies, multimodal analysis, pragmatics, rhetoric
National Category
Other Humanities not elsewhere specified General Language Studies and Linguistics
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70092 (URN)10.1163/18773109-01002001 (DOI)000434975900001 ()2-s2.0-85048628873 (Scopus ID)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved
Tseronis, A. (2018). Multimodal argumentation: Beyond the verbal/visual divide. Semiotica, 2018(220), 41-67
Open this publication in new window or tab >>Multimodal argumentation: Beyond the verbal/visual divide
2018 (English)In: Semiotica, ISSN 0037-1998, E-ISSN 1613-3692, Vol. 2018, no 220, p. 41-67Article in journal (Refereed) Published
Abstract [en]

What would the consequences be for the interpretation and analysis of arguments if we were to accept that communication, within which arguments are produced and interpreted, involves the intricate use of more than just the verbal mode? In this paper, I discuss the shortcomings of the conception of argument as a purely verbal phenomenon and of the mere juxtaposition of the visual argument to the verbal, as suggested in the discourses of the sceptics and the advocates and of "visual" argument, respectively. Instead I propose a multimodal perspective on the analysis of argumentative discourse, according to which there is no a priori division of labor between the verbal and the visual mode, and attention is paid both to the (verbal and visual) content and to the (verbal and visual) style. In this view, argument is neither verbal nor visual, since argument is not to be defined on the basis of the verbal, visual or other semiotic means by which it is realized in communication. As a case in point, I analyze an ad campaign for the promotion of the British newspaper The Guardian in the United States. © 2018 Walter de Gruyter GmbH, Berlin/Boston 2018.

Place, publisher, year, edition, pages
Walter de Gruyter, 2018
Keywords
Ad campaign, multimodal argumentation, Pragma-Dialectics, verbal argument, visual argument
National Category
Other Humanities not elsewhere specified Communication Studies
Research subject
Rhetoric
Identifiers
urn:nbn:se:oru:diva-70090 (URN)10.1515/sem-2015-0144 (DOI)000419370200003 ()2-s2.0-85037720683 (Scopus ID)
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved
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Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-0295-4559

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