Open this publication in new window or tab >>2024 (English)In: Journal of Digital Media and Policy, ISSN 2516-3523, Vol. 15, no 2, p. 279-295Article in journal (Refereed) Published
Abstract [en]
In Sweden, the government has been reluctant to regulate streaming platforms, including the measures in the EU Audiovisual Media Services Directive, which aim to maintain domestic and European productions. This article investigates what values are mobilized to legitimate the (non)regulation of streaming platforms in Sweden and what this means for democratic deliberation about platforms, content and culture. Building on policy documents and in-depth interviews, our findings are structured around policies addressing (1) democracy, equality and diversity and (2) European content, production and cultural values. Regulations are perceived to be difficult to enforce and often undesirable. This article identifies a shift in policy where regulating television has given way to producing media-literate, self-governing subjects. We introduce the concept ‘platform gaze’ to explain how regulation has deferred to the desires of platform providers, neglecting, e.g. independent producers. Further, we argue that the political space to discuss streamed content as culture has diminished.
Place, publisher, year, edition, pages
Intellect Ltd., 2024
Keywords
media policy, film and television production, Audiovisual Media Services Directive, freedom of speech, diversity, Netflix
National Category
Media and Communication Studies
Research subject
Media and Communication Studies; Gender Studies
Identifiers
urn:nbn:se:oru:diva-115495 (URN)10.1386/jdmp_00148_1 (DOI)001300273000007 ()2-s2.0-85202542661 (Scopus ID)
Projects
Digiscreens
Funder
Forte, Swedish Research Council for Health, Working Life and Welfare, 2021-01596The Research Council of NorwayEU, Horizon 2020, 101004509
Note
This research was funded by FORTE: Swedish Research Council for Health, Working Life and Welfare, Grant no. 2021-01596. The research was conducted in the project ‘Digiscreens’, supported by The Research Council of Norway, Research Council of Lithuania, FORTE: Swedish Research Council for Health, Working Life and Welfare, la Agencia Nacional de Investigación del Ministerio de Ciencia e Investigación, under CHANSE ERA-NET Co-fund programme, which has received funding from the European Union’s Horizon 2020 Research and Innovation Programme, under Grant Agreement no. 101004509.
2024-08-212024-08-212025-02-11Bibliographically approved