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Fostering the truthful individual Communicating media literacy in the comic Bamse
School of Education and Communication, Jönköping University, Jönköping, Sweden.
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0003-3932-8815
2021 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 42, no 1, p. 109-123Article in journal (Refereed) Published
Abstract [en]

This study examines the construction of media literacy in a special issue on source criticism of the Swedish children's comic Bamse - Varldens Starkaste Bjorn [Bamse - The World's Strongest Bear]. This is done with the purpose of understanding what values, perspectives, and practices are promoted when media literacy is communicated via children's edutainment media. Using narrative and discourse analysis, we problematise how notions of truth (such as post-truth) guide much of the discourse on digital media in today's post-political society, and how that and individualisation shape notions of media literacy. This is visible in the analysed case in how source criticism is constructed in relation to notions of truth and falsehood, and as moral lessons aimed at the individual media user. We argue that such an individualised, decontextualised, and depoliticised take on media literacy is problematic and an expression of neoliberalism and a middle-class gaze.

Place, publisher, year, edition, pages
Nordicom , 2021. Vol. 42, no 1, p. 109-123
Keywords [en]
Bamse, fake news, media literacy, post-truth, source criticism
National Category
Media Studies
Identifiers
URN: urn:nbn:se:oru:diva-93283DOI: 10.2478/nor-2021-0032ISI: 000671438000002Scopus ID: 2-s2.0-85105725085OAI: oai:DiVA.org:oru-93283DiVA, id: diva2:1582026
Available from: 2021-07-28 Created: 2021-07-28 Last updated: 2021-07-28Bibliographically approved

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Nilsson, Johan

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Citation style
  • apa
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  • Other style
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  • de-DE
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  • nn-NO
  • nn-NB
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Output format
  • html
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  • asciidoc
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