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Exploring driving factors for consumers' acceptance of E-commerce in Chinese rural areas
School of Business Administration, Anhui University, Hefei, China.
Zhongnan University of Economics and Law, Wuhan, China.ORCID-id: 0000-0002-3722-6797
2015 (engelsk)Inngår i: Proceedings of the International Conference on Electronic Business (ICEB) / [ed] Cheng J.H., Du T.C., CEUR-WS , 2015, s. 258-261Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Despite the rapid development of E-Commerce in global cities, residents in relative lagging areas are still facing issues to benefit from this technology. Such issues are like lack of computing equipment, inadequate technical skills, and expensive delivery services. To alleviate such issues, Chinese E-Commerce organizations (e.g., Alibaba) built up thousands of service stations in Chinese rural areas, and provided resources and services for local residents. In this research, we aim to investigate consumers' acceptance of E-Commerce in such areas. The potential factors which may influence the consumers' acceptance of E-commerce in such areas are explored according to a literature analysis. We propose a research model by incorporating the factors, such as perceived accessability, perceived safety, and social influence, based on the Technology Acceptance Model. An empirical study is planned to validate this research model in the future.

sted, utgiver, år, opplag, sider
CEUR-WS , 2015. s. 258-261
Emneord [en]
Chinese rural areas, Consumer acceptance, Developing countries, E-commerce, User acceptance, Commerce, Economic and social effects, Electronic commerce, Delivery service, Empirical studies, Literature analysis, Social influence, Technical skills, Technology acceptance model, Rural areas
HSV kategori
Identifikatorer
URN: urn:nbn:se:oru:diva-62273Scopus ID: 2-s2.0-84959244237OAI: oai:DiVA.org:oru-62273DiVA, id: diva2:1156171
Konferanse
15th International Conference on Electronic Business (ICEB 2015), Hyatt Regency Hotel, CUHKSha Tin, Hong Kong, December 6-10, 2015
Tilgjengelig fra: 2017-11-10 Laget: 2017-11-10 Sist oppdatert: 2018-07-09bibliografisk kontrollert

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