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An exploratory study on lifestyles and the adoption of mobile services in China
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.ORCID-id: 0000-0002-3722-6797
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
2012 (engelsk)Inngår i: Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia, New York: Association for Computing Machinery (ACM), 2012, s. 249-252Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This study examines the relationship between the lifestyles of Chinese consumers and the adoption of mobile services. Based on a sample from 313 respondents from the biggest city in central China, the results show that consumers with different lifestyles have different preferences over a number of identified mobile services. It is found that there are some lifestyle factors, such as the investment consciousness and the financial contentment consciousness, having significant negative impact on the adoption of office/learning tools on mobile devices. Furthermore, Chinese consumers are clustered into four lifestyle segments by two dimensions: the quality-awareness fashionable dimension and the economical dimension. The findings demonstrate that the quality-awareness fashionable dimension has stronger impact than the economical dimension toward the adoption of all the five types of mobile services. © 2012 ACM.

sted, utgiver, år, opplag, sider
New York: Association for Computing Machinery (ACM), 2012. s. 249-252
Serie
ACM international conference proceeding series
Emneord [en]
lifestyle, mobile services, the adoption of mobile services
HSV kategori
Identifikatorer
URN: urn:nbn:se:oru:diva-62283DOI: 10.1145/2428955.2429002Scopus ID: 2-s2.0-84873432744ISBN: 9781450313070 (tryckt)OAI: oai:DiVA.org:oru-62283DiVA, id: diva2:1156184
Konferanse
10th International Conference on Advances in Mobile Computing and Multimedia (MoMM 2012), Bali, Indonesia, December 3-5, 2012
Tilgjengelig fra: 2017-11-10 Laget: 2017-11-10 Sist oppdatert: 2018-03-05bibliografisk kontrollert

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  • de-DE
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