oru.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Omdømmehåndtering i høyere utdanning: Argumentasjon og selvfremstilling i studiekataloger
Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.ORCID-id: 0000-0001-8500-1114
University of Bergen, Bergen, Norway.
2018 (norsk)Inngår i: Nordiske organisasjonsstudier, ISSN 1501-8237, Vol. 20, nr 1, s. 45-66Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Reputation management is an important practice for contemporary highereducation institutions. In this article, the viewbooks of 9 Norwegian universitiesand university colleges are analyzed. We find that higher educationinstitutions often communicate a complex, diverse and sometimes evencontradictory profile towards prospective students. Further, we find manysimilarities between the different viewbooks, and a limited degree of sharpdistinctions towards competitors. This is not in line with the dominatingrecommendations of the management literature on the topic, claiming thata strong reputation is built through consistent communication and differentiationvis-à-vis competitors. We ask if the findings signalize an institutionalizationof the image of which characteristics a “good higher educationinstitutions” must possess, limiting the space for reputation building througha more singular and distinct profile. Higher education institutions must payattention to diverse (and often conflicting) goals and values in their reputationmanagement, and incorporate them simultaneously in their communicationto achieve legitimacy.

sted, utgiver, år, opplag, sider
Fagbokforlaget, 2018. Vol. 20, nr 1, s. 45-66
HSV kategori
Identifikatorer
URN: urn:nbn:se:oru:diva-71286OAI: oai:DiVA.org:oru-71286DiVA, id: diva2:1276982
Tilgjengelig fra: 2019-01-09 Laget: 2019-01-09 Sist oppdatert: 2019-01-11bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Personposter BETA

Sataøen, Hogne L.

Søk i DiVA

Av forfatter/redaktør
Sataøen, Hogne L.
Av organisasjonen
I samme tidsskrift
Nordiske organisasjonsstudier

Søk utenfor DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric

urn-nbn
Totalt: 109 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf