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“I'm not trying to promote misinformation”: En retorisk textanalys av Joe Rogans och Daniel Eks uttalanden om misinformation av covid-19
Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
2023 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

This essay investigates Daniel Ek and Joe Rogan's crisis management regarding misinformation about covid-19. The purpose of the essay is to analyze and study Ek and Rogan's crisis management during their crisis of confidence. This has been achieved using the method of rhetorical text analysis. The qualitative method allowed för different interpretations of how Ek and Rogan's statements could restore their legitimacy and their reputation. The theoretical framework used to analyze the study's results were rhetorical theory and image repair theory. The results mainly showed that the respective statements used value-laden words and stories to support their rhetorical ability. In addition, Ek and Rogan used crisis management messages such as corrective action, avoidance of responsibility and reduced offensiveness. Further studies in the same area could deal with Rogan's other crises that happened in relation to the crisis of confidence about covid-19 and whether this affected his crisis management.

sted, utgiver, år, opplag, sider
2023. , s. 50
Emneord [en]
Covid-19; Crisis communication; Crisis management; Image repair theory; Rhetorical theory; Misinformation
HSV kategori
Identifikatorer
URN: urn:nbn:se:oru:diva-107165OAI: oai:DiVA.org:oru-107165DiVA, id: diva2:1783039
Fag / kurs
Medie- och kommunikationsvetenskap
Veileder
Tilgjengelig fra: 2023-07-18 Laget: 2023-07-18 Sist oppdatert: 2025-02-07bibliografisk kontrollert

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  • de-DE
  • en-GB
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  • nn-NB
  • sv-SE
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