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Configurations of business strategy and marketing channels fore-commerce and traditional retail formats: A Qualitative ComparisonAnalysis (QCA) in sporting goods retailing
Örebro universitet, Handelshögskolan vid Örebro Universitet. (CEROC)ORCID-id: 0000-0002-3922-578X
Örebro universitet, Handelshögskolan vid Örebro Universitet. (Interorg)ORCID-id: 0000-0001-9964-7717
2017 (engelsk)Inngår i: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 34, nr 1, s. 326-333Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This article applies a configurational approach to study the fit between retail format, business strategy, and multi-channel setup. Its empirical material consists of five case studies, and a data set of 74 sporting goods retailers in Sweden. Our results show that a retailer can create strategic advantages when its multi-channel setup fits with its business strategy, and that retail format is important for explaining differences in growth and profit, the former being assigned to E-commerce and the latter to physical stores. Moreover, the study reveals that to some extent online channels also have positive performance implications for physical store retailers.

sted, utgiver, år, opplag, sider
Elsevier, 2017. Vol. 34, nr 1, s. 326-333
Emneord [en]
Multi-channel setup; Retail format; Business strategy; Configurations; Qualitative Comparison Analysis (QCA); Sporting goods
HSV kategori
Forskningsprogram
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:oru:diva-50541DOI: 10.1016/j.jretconser.2016.07.009ISI: 000396379200039Scopus ID: 2-s2.0-84992694447OAI: oai:DiVA.org:oru-50541DiVA, id: diva2:932872
Tilgjengelig fra: 2016-06-02 Laget: 2016-06-02 Sist oppdatert: 2020-01-28bibliografisk kontrollert

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