oru.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
An exploratory study on lifestyles and the adoption of mobile services in China
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.ORCID-id: 0000-0002-3722-6797
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
2012 (Engelska)Ingår i: Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia, New York: Association for Computing Machinery (ACM), 2012, s. 249-252Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

This study examines the relationship between the lifestyles of Chinese consumers and the adoption of mobile services. Based on a sample from 313 respondents from the biggest city in central China, the results show that consumers with different lifestyles have different preferences over a number of identified mobile services. It is found that there are some lifestyle factors, such as the investment consciousness and the financial contentment consciousness, having significant negative impact on the adoption of office/learning tools on mobile devices. Furthermore, Chinese consumers are clustered into four lifestyle segments by two dimensions: the quality-awareness fashionable dimension and the economical dimension. The findings demonstrate that the quality-awareness fashionable dimension has stronger impact than the economical dimension toward the adoption of all the five types of mobile services. © 2012 ACM.

Ort, förlag, år, upplaga, sidor
New York: Association for Computing Machinery (ACM), 2012. s. 249-252
Serie
ACM international conference proceeding series
Nyckelord [en]
lifestyle, mobile services, the adoption of mobile services
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning
Identifikatorer
URN: urn:nbn:se:oru:diva-62283DOI: 10.1145/2428955.2429002Scopus ID: 2-s2.0-84873432744ISBN: 9781450313070 (tryckt)OAI: oai:DiVA.org:oru-62283DiVA, id: diva2:1156184
Konferens
10th International Conference on Advances in Mobile Computing and Multimedia (MoMM 2012), Bali, Indonesia, December 3-5, 2012
Tillgänglig från: 2017-11-10 Skapad: 2017-11-10 Senast uppdaterad: 2018-03-05Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

Förlagets fulltextScopus

Personposter BETA

Gao, Shang

Sök vidare i DiVA

Av författaren/redaktören
Gao, Shang
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning

Sök vidare utanför DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetricpoäng

doi
isbn
urn-nbn
Totalt: 144 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf