This study examines the boundaries and limitations of the diffusion of "development journalism" among both the editorial body and the journalist body in the Egyptian newsrooms after the 2011 Arab Spring. Newsrooms under study represent different perspectives including state-owned, private-independent, and opposition newspapers. Through in-depth interviews with thirty-seven editors in chief and journalists, the authors studied how the editors and journalists at each newspaper define development journalism, whether the diffusion of development journalism follows a top-down or bottom-up approach, and if development journalism could influence the setting of the news agenda. Results show that the differences are not only apparent in the way development journalism is defined inside the different news organizations, but also between managers and journalists within each. Organizational structures and technological developments are as well factors that affect the way development journalism is diffused inside newsrooms.