This paper traces how the international music press used the clothing and appearance of the Irish blues/rock musician Rory Gallagher to mythologize him as the “People’s Guitarist.” I explore how this image was constructed and developed over time, as well as Gallagher’s own response to this mythologization and how it has consolidated since his death in 1995. I argue that Gallagher’s unwillingness to compromise his integrity and shift his music or clothing to fit changing trends made him an anomaly in an image-conscious music industry. Thus, his appearance became an easy target for the music press who focused overwhelmingly on his clothing in interviews and articles. This focus unfairly drew attention away from his music and downplayed the important contribution he made to the world of blues and rock.