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From flirting with Darwin to implementing an evolutionary ontology: towards an evolutionary theory of multichannels
Örebro universitet, Handelshögskolan vid Örebro universitet. (PRIME Research Group)ORCID-id: 0000-0001-9964-7717
Örebro universitet, Handelshögskolan vid Örebro universitet.ORCID-id: 0000-0002-3922-578X
2009 (Engelska)Ingår i: Marketing and entrepreneurship / [ed] A. Kocak, T. Abimbola, A. Özer, L. Watkins-Mathys, Ankara: Siyasal Yayın Dağıtım , 2009, s. 1053-1063Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Over the past 111 years since Thorstein Veblen (1898) introduced his proposal for evolutionary theories in social science influences from evolutionary theory have been used in marketing from time to time. In a couple of very recent articles in marketing there has been a more explicit use of Darwinian ideas. In this paper, however, reasoning is taken one next step further by introducing not only a theory or a perspective that draws inspiration from evolutionary ideas but actually is evolutionary on the ontological level in the original Darwinian sense that it builds on the three basic evolutionary elements of retention, variation and selection. Thus, the aim of this paper is to show the importance of going from merely flirting with Darwinian ideas by using biology analogies and metaphors to developing a truly evolutionary meta-theory in order to more firmly integrate and create structure in the rather fussy bundle of ideas that in different parts contributes to an evolutionary model of explanation. In this paper we use the evolving relationships in multichannel settings as one illustration to start such a debate.

Ort, förlag, år, upplaga, sidor
Ankara: Siyasal Yayın Dağıtım , 2009. s. 1053-1063
Nyckelord [en]
Marketing theory, Evolutionary theory, Relationships, Capabilities
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Företagsekonomi
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Identifikatorer
URN: urn:nbn:se:oru:diva-6118ISBN: 978-605-5782-06-1 (tryckt)OAI: oai:DiVA.org:oru-6118DiVA, id: diva2:209635
Konferens
Market, Marketing and Entrepreneurship: Creating and Capturing Value in 21st Century, Antalya, Turkey, April 6th-9th, 2009
Tillgänglig från: 2009-03-26 Skapad: 2009-03-26 Senast uppdaterad: 2020-01-28Bibliografiskt granskad

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Ericsson [Kask], JohanJohansson, Tobias

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