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Multimodality, politics and ideology
Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap. (MKV)ORCID-id: 0000-0002-3295-3602
Department of Language and Communication, University of Southern Denmark, Odense, Denmark.
2016 (engelsk)Inngår i: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, nr 3, s. 243-258Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This journal's editorial statement is clear that political discourse should be studied not only as regards parliamentary type politics. In this introduction we argue precisely for the need to pay increasing attention to the way that political ideologies are infused into culture more widely, in entertainments media, software, administrative processes, children's apps, healthcare and even office furniture design. We point to the way that there have been massive shifts away from traditional state forms of politics to the rule of neoliberalism and the power of the corporation which, like the former regime of power, requires meanings and identities which can hold them in place. We explain the processes by which critical multimodal discourse analysis can best draw out this ideology as it is realized through different semiotics resources.

sted, utgiver, år, opplag, sider
John Benjamins Publishing Company, 2016. Vol. 15, nr 3, s. 243-258
Emneord [en]
Multimodal, critical discourse analysis, politics, ideology
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
URN: urn:nbn:se:oru:diva-53495DOI: 10.1075/jlp.15.3.01macISI: 000391136900001Scopus ID: 2-s2.0-84981237577OAI: oai:DiVA.org:oru-53495DiVA, id: diva2:1046624
Tilgjengelig fra: 2016-11-14 Laget: 2016-11-14 Sist oppdatert: 2018-07-17bibliografisk kontrollert

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