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Strategic diagrams and the technologization of culture
School of Culture and Learning, Södertörn University, Huddinge, Sweden.
Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.ORCID-id: 0000-0002-3295-3602
2016 (engelsk)Inngår i: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, nr 3, s. 322-336Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Strategic diagrams are becoming ubiquitous across all forms of social practices, used to map out core elements and processes in private and public institutions and also for more localized and individual activities - where, for example, so that it reads: where, for example, early years school children can manage attitudinal goals. These are easy to produce with cheap software providing templates and tools to do so. This paper shows how these diagrams must be placed in the ideological shift to neoliberal governance with its emphasis on the market, flexibility and competition. All things and processes, however intangible, are viewed as assets with simple cause-effect relations, to be converted into tangible outcomes and maximised outputs. Taking a multimodal critical discourse analysis approach, we analyse two cases, from a university and an early-years school.

sted, utgiver, år, opplag, sider
John Benjamins Publishing Company, 2016. Vol. 15, nr 3, s. 322-336
Emneord [en]
New Public Management, marketization, discourse, multimodality, performance management
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
URN: urn:nbn:se:oru:diva-53501DOI: 10.1075/jlp.15.3.06ledISI: 000391136900006Scopus ID: 2-s2.0-84981294605OAI: oai:DiVA.org:oru-53501DiVA, id: diva2:1046645
Tilgjengelig fra: 2016-11-14 Laget: 2016-11-14 Sist oppdatert: 2017-11-29bibliografisk kontrollert

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