Mathematical creativity is increasingly important for improved innovation and problem-solving. In this paper, we address the question of how to best investigate mathematical creativity and critically discuss dichotomous creativity scoring schemes. In order to gain deeper insights into creative problem-solving processes, we suggest the use of mobile, unobtrusive eye-trackers for evaluating students’ creativity in the context of Multiple Solution Tasks (MSTs). We present first results with inexpensive eye-tracking goggles that reveal the added value of evaluating students’ eye movements when investigating mathematical creativity—compared to an analysis of written/drawn solutions as well as compared to an analysis of simple videos.