In this conceptual paper, we explore how individuals respond to a need to change when faced with the revelation of something undesirable about their social – and particularly organizational – context. Our focus is on reflexivity and reflexive practices, and we contribute to theoretical and practical debates in three ways. First, we identify a typology of reflexive practices involved in engaging with, or avoiding, a call to change. Second, we show how some example practices can be enacted in response to this call in each of the categories we describe. Third, we explain how particular reflexive competences are important in understanding how the process of enacting reflexive practices over time may evolve, through the accumulation and interpretation of experience. We also offer concluding suggestions for further research.