This paper focuses on mostly representational socio-political activities of Turkish celebrities --with an emphasis on the musicians-- who have remained in Turkish President Erdogan’s (in)famous celebrity circles, and it intends to propound a conceptual discussion on their roles in the social normalization of deviance within the country during AKP’s autocratic regime which has grown in the last fifteen years. The paper questions and observes those celebrities’ motivations for and potential gains and losses from their highly mediated engagements with the state, and accordingly, it perceives these celebrity circles as illustrative to socio-politically influential groupings which I call emotional alliances. With reference to anthropological discussions on media and emotion, my argumentation is built upon Grossberg’s (1984, 1992) notion of affective alliances, Elias’s (1939) seminal work on the civilizing process and Berger and Luckmann’s (1966) stimulating discussions on the social construction of reality, albeit with some appropriative changes which are intended to serve for the empirical exploration. While Grossberg’s notion focuses on fans, my notion puts emphasis on celebrities. Besides, while looking upon celebrities’ alignments and their influence on the society, the notion’s relatively more dystopic perspective makes it agonize over processes of de-civilizing and objective (as both discursive and institutional) constructions of un-reality and delusion. Furthermore, the paper tries to handle the socially segregated conjuncture of the country through following thinking paths provided by Williams (1977) in his discussions on structures of feeling and dominant culture. Instead of blaming such alignments insensitively, the paper eventually observes that when joining the alliances, even the celebrities may admire or fear (the regime), and even their potential gains and losses may range from subvention to prosecution (by the regime). Within such social segregation which is reinforced by the cultural bio-politics of emotion that operate under Erdogan’s neoliberal autocracy, the celebrities’ above-mentioned position-takings make them encounter horns of a social dilemma: pro-Erdoganists’ embracement and anti-Erdoganists’ condemnation.