oru.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
What we stand for: Reputation platforms in Scandinavian higher education
Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap. (Strategic Communication)ORCID-id: 0000-0001-8500-1114
School of Economic and Business, The Norwegian University of Life Sciences, Ås, Norway.
2018 (Engelska)Ingår i: Universities as Agencies: Reputation and Professionalization / [ed] Tom Christensen, Åse Gornitzka, Francisco O. Ramirez, London: Palgrave Macmillan, 2018, s. 155-181Kapitel i bok, del av antologi (Refereegranskat)
Abstract [en]

Reputation is derived from “being known for something” (Lange, Lee, & Dai, 2010, p. 157). Accordingly, reputation and branding literatures emphasize that reputation is built from “common starting points” (van Riel, 1995, p. 35), “an innermost substance” (Kapferer, 2008, p. 95), or “irrefutable essence” (Keller, 1999, p. 45), indicating what organizations stand for, and which “each company will be able to identify” (van Riel, 1995, p. 19). The definition of these characteristics typically results from strategy processes, and may include various symbolic expressions such as core values, visions, missions, brand propositions, and taglines. Positive associations are assumed to be stimulated in the minds of observers when all external communication is derived from such platforms in a consistent manner (van Riel & Fombrun, 2007).

This chapter examines the contents of reputation platforms used by Scandinavian higher education institutions. More specifically, we focus on core value statements as they are presented on these institutions’ web sites. Core value statements are prominent aspects of reputation platforms not only because they define what organizations stand for and want to be known for (Sataøen, 2015), but also because they guide any work intended to influence reputation. Whereas a number of studies have revealed higher education institutions’ interest in a favorable reputation (Aula & Tienari, 2011; Bowman & Bastedo, 2009; Christensen & Gornitzka, 2017; Wæraas & Solbakk, 2009), no research has, to our knowledge, examined the platforms defined by universities and colleges as the starting point for their reputation management efforts and distinguished between the different types of desired reputations associated with these platforms. For example, it is not known whether higher education institutions fill their reputation platforms with core values implicating a performative or a moral reputation (see chapter 1). Accordingly, we ask, which types of values do Scandinavian higher education institutions seek to be known for, and which type of reputation do they implicate?

Ort, förlag, år, upplaga, sidor
London: Palgrave Macmillan, 2018. s. 155-181
Serie
Public Sector Organizations
Nyckelord [en]
Core value statements, Reputation platforms, Rationalization of higher education, Scandinavian higher education institutions
Nationell ämneskategori
Studier av offentlig förvaltning
Identifikatorer
URN: urn:nbn:se:oru:diva-68734DOI: 10.1007/978-3-319-92713-8ISBN: 978-3-319-92712-1 (tryckt)ISBN: 978-3-319-92713-8 (digital)OAI: oai:DiVA.org:oru-68734DiVA, id: diva2:1245314
Tillgänglig från: 2018-09-05 Skapad: 2018-09-05 Senast uppdaterad: 2018-09-05Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

Förlagets fulltext

Personposter BETA

Sataøen, Hogne Lerøy

Sök vidare i DiVA

Av författaren/redaktören
Sataøen, Hogne Lerøy
Av organisationen
Institutionen för humaniora, utbildnings- och samhällsvetenskap
Studier av offentlig förvaltning

Sök vidare utanför DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetricpoäng

doi
isbn
urn-nbn
Totalt: 174 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf