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Three Shades of Prosumer-to-Business Interaction in Business Networks
Örebro University, Örebro University School of Business.ORCID iD: 0000-0001-9964-7717
VŠB-Technical University of Ostrava, Department of Marketing and Business, Ostrava, Czech Republic.
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Prosumerism has not yet been discussed and linked to effects on the business network. Facing different forms of prosumerism and with little attention to the embedded contexts, managers and researchers have limited guiding from the current literature on prosumerism. In this paper, we compare three case studies which represent different shades of prosumption and prosumer-to-business interaction in network-embedded contexts, and discuss implications for managers and research. The paper contributes to the business-to-business interaction approach; exploring and discussing effects and characteristics of prosumption within business networks, it provides means for understanding the connectedness of prosumer-to-business interaction in business networks.

Place, publisher, year, edition, pages
2019.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-73262OAI: oai:DiVA.org:oru-73262DiVA, id: diva2:1297989
Conference
35th IMP Conference (IMP 2019), Paris, France, August 27-30, 2019
Available from: 2019-03-21 Created: 2019-03-21 Last updated: 2019-09-11Bibliographically approved

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Kask, Johan

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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Output format
  • html
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