In this paper we make three points about the current state and promising future directions of qualitative research in our field of innovation policy research. First, we argue that research design and methods are dealt with quite superficially in most innovation policy studies papers and journals providing little guidance to new scholars as to how to approach their research. Secondly we argue that when methods are discussed, it tends to be a narrow range of qualitative methods that are used - most commonly a case study approach drawing on interviews and document analysis. Thirdly, we suggest broadening our approach to contain more participatory and action-based research; these are suggested as ways to include more groups in the research design, increase the impact of our work and allow us a deeper understanding of the formulation and development of innovation policy as is possible. We do not argue that the old methods should be put aside but that new additional approaches could be considered to capture the essence of innovation policy formulation.