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The Right Look: Conservative Politicians Look Better and Voters Reward It
Research Institute of Industrial Economics (IFN), Stockholm, Sweden; Department of Institutional, Experimental and Environmental Economics (KIE), University of Economics in Prague, Prague, the Czech Republic.
Research Institute of Industrial Economics (IFN), Stockholm, Sweden; IZA, Bonn, Germany.ORCID iD: 0000-0001-8857-6116
University of Munich, Munich, Germany; Ifo Institute, Germany; CESifo, Munich, Germany; CReAM, London, UK; IZA, BOnn, Germany.
2015 (English)Report (Other (popular science, discussion, etc.))
Abstract [en]

Since good-looking politicians win more votes, a beauty advantage for politicians on the left or on the right is bound to have political consequences. We show that politicians on the right look more beautiful in Europe, the United States and Australia. Our explanation is that beautiful people earn more, which makes them less inclined to support redistribution. Accordingly, our model predicts that voters use beauty as a cue for conservatism when they do not know much about candidates and that politicians on the right benefit more from beauty in low-information elections. Evidence from real and experimental elections confirms both predictions.

Place, publisher, year, edition, pages
Munich: Department of Economics University of Munich , 2015. , p. 35
Series
Munich Discussion Paper ; 2015-10
Keywords [en]
Beauty, Elections, Political candidates, Appearance, Ideology, Parties
National Category
Economics
Identifiers
URN: urn:nbn:se:oru:diva-76504OAI: oai:DiVA.org:oru-76504DiVA, id: diva2:1352301
Funder
Swedish Research CouncilTorsten Söderbergs stiftelseThe Jan Wallander and Tom Hedelius Foundation
Note

JEL Codes: D72, J45, J70

Available from: 2019-09-18 Created: 2019-09-18 Last updated: 2019-09-18Bibliographically approved

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Jordahl, Henrik

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4243444546474845 of 153
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf