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The right look: Conservative politicians look better and voters reward it
Research Institute of Industrial Economics (IFN), Stockholm, Sweden; Department of Institutional, Experimental and Environmental Economics (KIE), University of Economics in Prague, Prague, Czech Republic.
Research Institute of Industrial Economics (IFN), Stockholm, Sweden; CESifo, Germany; IZA, Germany.ORCID iD: 0000-0001-8857-6116
CESifo, Germany; IZA, Germany; Department of Economics, LMU Munich, Munich, Germany; Ifo Institute–Leibniz Institute for Economic Research at the University of Munich, Munich, Germany.
2017 (English)Report (Other academic)
Abstract [en]

Since good-looking politicians win more votes, a beauty advantage for politicians on the left or on the right is bound to have political consequences. We show that politicians on the right look more beautiful in Europe, the United States and Australia. Our explanation is that beautiful people earn more, which makes them less inclined to support redistribution. Our model of within-party competition predicts that voters use beauty as a cue for conservatism when they do not know much about candidates and that politicians on the right benefit more from beauty in low-information elections. Evidence from real and experimental elections confirms both predictions.

Place, publisher, year, edition, pages
Munich: University of Munich, Department of Economics , 2017.
Series
Munich Reprints in Economics ; 55048
National Category
Economics
Identifiers
URN: urn:nbn:se:oru:diva-76508OAI: oai:DiVA.org:oru-76508DiVA, id: diva2:1352306
Available from: 2019-09-18 Created: 2019-09-18 Last updated: 2019-09-18Bibliographically approved

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Jordahl, Henrik

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