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Eating out: a study of visitors’ value creating activities related to food and meals
School of Restaurant and Culinary Arts, Umeå University, Umeå, Sweden.
Örebro University, School of Hospitality, Culinary Arts & Meal Science. School of Restaurant and Culinary Arts, Umeå University, Umeå, Sweden.ORCID iD: 0000-0002-9820-9800
School of Restaurant and Culinary Arts, Umeå University, Umeå, Sweden.ORCID iD: 0000-0002-8179-4628
2015 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

Restaurant experiences are an important part of a destination’s service offer and restaurants play an important role for visitors’ well-being. High quality of food is essential, but feeling welcome, meeting skillful employees and enjoying the atmosphere are likewise important. Visitors’ experiences related to eating out are multifaceted and could be related to many aspects such as traveling for leisure or in business, meals as social and cultural events and eating out as an urban experience.

This project aims to regard the customer as a person who actively integrates different opportunities in order to create value in a specific context, a customer-dominant-view.

The purpose of this project is to examine drivers of business travellers’ resource integrating activities during their stay at a destination with a special focus on eating out.

Methodological an ethnographical inspired field study approach will be applied, in dialogue with a multidisciplinary research group and representatives from the industry.

The results will illustrate customers’ value creation and resource integration processes related to eating out activities, and give a holistic understanding of visitors’ drivers, interactions and activities regarding eating out. The results will contribute to the development of companies as well as destinations with regard to eating out and meals.

Place, publisher, year, edition, pages
2015.
Keywords [en]
Customer value, restaurant experience, resource integration
National Category
Social Sciences Interdisciplinary
Research subject
Culinary Arts and Meal Science
Identifiers
URN: urn:nbn:se:oru:diva-72028OAI: oai:DiVA.org:oru-72028DiVA, id: diva2:1376138
Conference
The 24th Nordic Symposium in Tourism and Hospitality and Research, Reykjavik, Iceland, October 1‐3, 2015
Available from: 2019-12-08 Created: 2019-12-08 Last updated: 2019-12-11Bibliographically approved

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Walter, UteJonsson, Inger M.Sundqvist, Joachim

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf