Students around the world are expected to read, comprehend and learn from growing numbers of English texts in higher educational contexts where the official medium of instruction is the local language. Despite this language shift, relatively little attention has been paid to the challenges academic texts in English present for students. The present paper provides insights into first-year university students’ perceptions of and attitudes towards academic reading in English in Sweden through a sequential explanatory design with questionnaires and follow-up interviews. Sweden is often seen as a model country in terms of second-language proficiency in English, but as this study shows, a majority of first-year university students expressed negative attitudes towards academic reading in English. Student responses suggested more than one third of first-year Swedish university students in social science subjects struggled to comprehend and keep up with their assigned reading, with vocabulary and reading speed cited as their biggest challenges. This paper further shows that a considerable number of students entered higher education unaware that they were going to be required to read academic texts in English, with some questioning this common practice. Finally, implications for teachers are discussed.