To Örebro University

At a time when disasters, pandemics, pollution, and other crises gain prominence, local governments bear a crucial responsibility for effective risk communication. Yet, there remains a gap in our understanding of how municipalities approach risk communication before a crisis occurs. This qualitative study, involving seven focus groups and 29 semistructured interviews across two Nordic countries, raises questions about ownership of municipal risk communication: What challenges do municipalities face in managing ownership in risk communication? How does the organization of communication influence municipal risk communication? The results underscore three key considerations: First, there is a critical need for municipalities to engage in definitional clarification of risk and crisis communication. Establishing a shared understanding is paramount for effective communication strategies. Second, reframing uncertainty in municipal risk communication ownership as an opportunity is suggested. Embracing the inherent uncertainties and dependencies can offer a valuable perspective. Lastly, recognizing the underappreciation of risk communication emphasizes the imperative for municipal decision makers to address resource allocation issues. This involves ensuring that communication professionals have the confidence and resources needed, vis-à-vis other functions involved in risk management.