To Örebro University

oru.seÖrebro University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Introduction: Food Marketing and Selling Healthy Lifestyles with Science
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-1089-5819
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0001-5554-4492
2024 (English)In: Food Marketing and Selling Healthy Lifestyles with Science: Transhistorical Perspectives / [ed] Lauren Alex O’Hagan, Göran Eriksson, Taylor & Francis, 2024, p. 1-18Chapter in book (Refereed)
Abstract [en]

This chapter sets out the key aims and focus of the edited volume, arguing that the use of scientific discourse in food marketing has a long history dating back to the mid-nineteenth century. Drawing upon key examples from the authors’ many years of research in the area, it outlines why it is necessary to study this topic from both a transhistorical and multimodal perspective and the important insights that this can offer into contemporary food marketing. The chapter also underscores four key themes that run across the 13 chapters that make up the volume—scientific motherhood; the paradoxical blend of science with tradition and/or nature; hygiene and cleanliness in relation to food safety and health values; and healthism and the medicalisation of everyday life—as well as key studies to have been carried out in these important areas of research. It ends by appealing for further dialogue and transhistorical, multimodal studies in order to enrich our understanding of the link between science, food marketing and healthy lifestyles.

Place, publisher, year, edition, pages
Taylor & Francis, 2024. p. 1-18
National Category
Media Studies
Identifiers
URN: urn:nbn:se:oru:diva-118401DOI: 10.4324/9781003450276-1Scopus ID: 2-s2.0-85209975355ISBN: 9781003450276 (electronic)OAI: oai:DiVA.org:oru-118401DiVA, id: diva2:1927194
Available from: 2025-01-14 Created: 2025-01-14 Last updated: 2025-01-14Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Eriksson, GöranO’Hagan, Lauren Alex

Search in DiVA

By author/editor
Eriksson, GöranO’Hagan, Lauren Alex
By organisation
School of Humanities, Education and Social Sciences
Media Studies

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf