In this paper we study the doings of practitioners in established firms and how theydraw on practices in the opportunity- and advantage-seeking process. A processreferred to as strategic entrepreneurship (SE) by many scholars. SE is not a newphenomenon, thus it has been research in this area by scholars in the domain ofentrepreneurship as well as in strategic management. However it has only recently beenconceptualized into a construct of practice. A problem though is when trying to furtherconceptualize this research area, to learn more about the practice of SE, previousresearch has a tendency to ignore the actions of humans and the unit-of-analysis hasbeen on a level of the industry, firm and/or resources. Therefore, in this paper wesuggest an alternative unit-of-analysis that draws on social practice theory and theconcepts of practice, praxis and practitioners. Thus, incorporate more of human actionsin the SE-process.