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The need for a social and affordance-driven multimodal critical discourse studies
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-3295-3602
2016 (English)In: Discourse & Society, ISSN 0957-9265, E-ISSN 1460-3624, Vol. 27, no 3, p. 322-334Article in journal (Refereed) Published
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Abstract [en]

Given the way multimodality as a field has expanded, becoming more diverse and complex, it is important to pause to identify exactly which concepts, theories and processes of multimodal analysis are more or less suitable for the needs of critical discourse analysis (CDA) and the wider field of critical discourse studies (CDS). The article argues that the field of multimodality remains fragmented both internally, with a range of divergent core interests, and externally from academic fields that have long dealt with the topics to which it is turning its interest. In this article, looking at some key ideas from visual studies, I reflect on what kind of multimodal approach best aligns with the needs of CDS. I argue for an affordance-based approach and one driven by the social and not by need to model on the basis of language.

Place, publisher, year, edition, pages
Sage Publications, 2016. Vol. 27, no 3, p. 322-334
Keywords [en]
Critical discourse analysis, critical discourse studies, multimodality, visual analysis, visual studies
National Category
Psychology Communication Studies
Research subject
Psychology
Identifiers
URN: urn:nbn:se:oru:diva-50563DOI: 10.1177/0957926516630903ISI: 000374493300006Scopus ID: 2-s2.0-84963641729OAI: oai:DiVA.org:oru-50563DiVA, id: diva2:934716
Available from: 2016-06-09 Created: 2016-06-07 Last updated: 2017-11-30Bibliographically approved

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Machin, David

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