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The Effect of Flow Experience and Social Norms on the Adoption of Mobile Games in China
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.ORCID iD: 0000-0002-3722-6797
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.
Zhongnan University of Economics and Law, Wuhan, China.
2016 (English)In: International Journal of Mobile Human Computer Interaction, ISSN 1942-390X, E-ISSN 1942-3918, Vol. 8, no 1, 83-102 p.Article in journal (Refereed) Published
Abstract [en]

This research examines the potential factors which influence users' intention to play mobile games. Through the employment of structural equation modeling technology, a research model extending the technology acceptance model (TAM) with flow experience and social norms is proposed. This research model was empirically evaluated using survey data collected from 565 users in the largest city in central China. And eleven research hypotheses were proposed. Eight hypotheses were positively supported on a significant level, while three hypotheses were rejected in this study. The result indicated that attitude and flow experience explained about 66% of users' intention to play mobile games. It was found that social norms did not have a direct effect on the intention to play a mobile game. However, it affected the attitude directly. In addition, flow experience, perceived ease of use and perceived usefulness all had direct effects on users' attitudes toward playing a mobile game. The research findings demonstrated that flow experience play an important role in the adoption of mobile games.

Place, publisher, year, edition, pages
IGI Global, 2016. Vol. 8, no 1, 83-102 p.
Keyword [en]
Adoption of Mobile Games; Flow Experience; Mobile Games; Social Norms; Technology Acceptance Model (TAM)
National Category
Computer Science
Research subject
Computer Science
Identifiers
URN: urn:nbn:se:oru:diva-53151DOI: 10.4018/IJMHCI.2016010104Scopus ID: 2-s2.0-84954428938OAI: oai:DiVA.org:oru-53151DiVA: diva2:1039201
Conference
Hershey, PA, USA
Available from: 2016-10-21 Created: 2016-10-21 Last updated: 2016-10-31Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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More styles
Language
  • de-DE
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  • nn-NO
  • nn-NB
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Output format
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