oru.sePublikationer
Change search
ReferencesLink to record
Permanent link

Direct link
Lifestyles and mobile services adoption in China
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.ORCID iD: 0000-0002-3722-6797
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
2014 (English)In: International Journal of E-Business Research, ISSN 1548-1131, E-ISSN 1548-114X, Vol. 10, no 3, 36-53 p.Article in journal (Refereed) Published
Abstract [en]

Along with the popularity of mobile devices and advances in wireless technology, mobile services have become more and more prevalent. To the best of knowledge, despite the potential importance of lifestyle, little research has been performed on the effect of various lifestyle factors on mobileservices diffusion, particularly in the Chinese context. This study examines the relationship between the lifestyles of Chinese consumers and the adoption of mobile services. Based on a sample of 313 respondents from the biggest city in central China, one can show that consumers with different lifestyles have different preferences related to a number of the identified mobile services. Furthermore, Chinese consumers are clustered into four lifestyle segments by two dimensions: the quality-awareness fashionable dimension and the economical dimension. The findings demonstrate that the quality-awareness fashionable dimension has stronger impact than the economical dimension toward the adoption of all the five types of mobile services.

Place, publisher, year, edition, pages
IGI Global, 2014. Vol. 10, no 3, 36-53 p.
Keyword [en]
Lifestyle; Lifestyle consciousnesses; Mobile services; The adoption of mobile services; Value and lifestyles (VALS)
National Category
Information Systems
Research subject
Computer Science
Identifiers
URN: urn:nbn:se:oru:diva-53166DOI: 10.4018/ijebr.2014070103ScopusID: 2-s2.0-84919433996OAI: oai:DiVA.org:oru-53166DiVA: diva2:1039362
Available from: 2016-10-24 Created: 2016-10-24 Last updated: 2016-10-31Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Gao, Shang
In the same journal
International Journal of E-Business Research
Information Systems

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 37 hits
ReferencesLink to record
Permanent link

Direct link