Understanding Business Models of Mobile Ecosystems in China: A Case Study
2015 (English)In: Proceedings of the 7th International Conference on Management of Computational and Collective intElligence in Digital EcoSystems, ACM Press, 2015, 64-71 p.Conference paper (Refereed)
This study aims to have a better understanding of business models of mobile ecosystems in China. On the basis of a literature review on the business model, we propose an analysis framework consisting of four major dimensions of business model concepts to study how a mobile ecosystem works, including value network, value architecture, value proposition, and value finance. Four research questions are presented in this study. To address this, a case study with the WeChat ecosystem is carried out. The key findings from the case study are presented in accordance with identified four dimensions of business model concepts.
Place, publisher, year, edition, pages
ACM Press, 2015. 64-71 p.
Business model, Mobile Ecosystems, WeChat Ecosystem, Value network, Value proposition, Value architecture, Value Finance
Research subject Computer Science
IdentifiersURN: urn:nbn:se:oru:diva-53185DOI: 10.1145/2857218.2857229ScopusID: 2-s2.0-84962699520ISBN: 978-1-4503-3480-8OAI: oai:DiVA.org:oru-53185DiVA: diva2:1039408
7th International Conference on Management of Computational and Collective intElligence in Digital EcoSystems (MEDES 2015), Caraguatatuba/Sao Paulo, Brazil, October 25-29, 2015