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The Role of Trust towards the Adoption of Mobile Services in China: An Empirical Stud
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway; Zhongnan University of Economics and Law, Wuhan, China.ORCID iD: 0000-0002-3722-6797
Zhongnan University of Economics and Law, Wuhan, China.
2014 (English)In: Digital Services and Information Intelligence: 13th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2014, Sanya, China, November 28-30, 2014. Proceedings / [ed] Li, Hongxiu; Mäntymäki, Matti; Zhang, Xianfeng, Springer Berlin/Heidelberg, 2014, p. 46-57Chapter in book (Refereed)
Abstract [en]

This research aims to study the role of trust towards the adoption of mobile services in China. This study examined users’ adoption of general mobile services by extending TAM with additional trust-related constructs. Based on the literature review from previous research, a research model with 10 research hypotheses is proposed in the study. This research model is empirically evaluated using survey data collected from a sample of 373 subjects. Seven research hypotheses are positively significant supported, while three research hypotheses are rejected in this study. The results indicate that both perceived reputation and perceived structural assurance directly affects the consumers’ trust in mobile services. However, perceived environment risk does not have positive effect on consumers’ trust in mobile services. Another interesting finding is that consumers’ trust in mobile services does not have direct positive effect on users’ intention to use mobile services.

Place, publisher, year, edition, pages
Springer Berlin/Heidelberg, 2014. p. 46-57
Series
IFIP Advances in Information and Communication Technology, ISSN 1868-4238 ; 445
Keywords [en]
Mobile Services; Trust; Technology Acceptance Model; Technology Adoption
National Category
Information Systems
Research subject
Computer Science
Identifiers
URN: urn:nbn:se:oru:diva-53239DOI: 10.1007/978-3-662-45526-5_5ISI: 000357482800005Scopus ID: 2-s2.0-84912129637ISBN: 978-3-662-45526-5 (print)ISBN: 978-3-662-45525-8 (print)OAI: oai:DiVA.org:oru-53239DiVA, id: diva2:1039443
Available from: 2016-10-24 Created: 2016-10-24 Last updated: 2018-06-18Bibliographically approved

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Gao, Shang

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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