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Mobile Services Acceptance Model
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.ORCID iD: 0000-0002-3722-6797
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.
2008 (English)In: Proceedings of the 2008 International Conference on Convergence and Hybrid Information Technology, IEEE Computer Society, 2008, 446-453 p.Conference paper (Refereed)
Abstract [en]

Along with the rapid development of information and communication technology, more and more mobile commerce applications are available. However, what is the user's perception and reaction of those new applications? It is critical to study the factors that influence the user adoption of mobile applications. In this research work, we propose an extended technology acceptance model, which is called mobile services acceptance model, with a consideration of trust, context, and personal initiatives and characteristics factors in addition to perceived usefulness and perceived ease of use. Furthermore, in order to demonstrate the applicability of the mobile services acceptance model, one case study with respect to the user adoption of the mobile application---FindMyFriends is presented.

Place, publisher, year, edition, pages
IEEE Computer Society, 2008. 446-453 p.
National Category
Information Systems
Research subject
Computer Science
Identifiers
URN: urn:nbn:se:oru:diva-53252DOI: 10.1109/ICHIT.2008.252ISI: 000260412900076ScopusID: 2-s2.0-55849136155ISBN: 978-0-7695-3328-5OAI: oai:DiVA.org:oru-53252DiVA: diva2:1039445
Conference
International Conference on Convergence and Hybrid Information Technology (ICHIT 2008), Daejeon, South Korea,August 28-29, 2008
Available from: 2016-10-24 Created: 2016-10-24 Last updated: 2016-10-31Bibliographically approved

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Gao, Shang
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