The Adoption of Mobile Tourism Services: An Empirical Study
2012 (English)In: Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia, ACM Press, 2012, 47-56 p.Conference paper (Refereed)
This study is investigating the adoption of mobile tourism services in Norway. By expanding the Technology Acceptance Model (TAM), a research model, called mobile services acceptance model including seven research hypotheses is presented. The proposed research model and research hypotheses were empirically tested using data collected from a survey of 47 users of a mobile tourism service called extended Mobile Tourist Service Recommender (MTSR) in a city in Norway. The findings indicated that the fitness of the research model is good and strong support was found for the seven research hypotheses. Among all the factors, the personal initiatives and characteristics had the most significant influence on the intention to use MTSR.
Place, publisher, year, edition, pages
ACM Press, 2012. 47-56 p.
context, mobile tourism services, personal initiatives and characteristics, the adoption of mobile services, trust
Research subject Computer Science
IdentifiersURN: urn:nbn:se:oru:diva-53242DOI: 10.1145/2428955.2428972ScopusID: 2-s2.0-84873452479ISBN: 978-1-4503-1307-0OAI: oai:DiVA.org:oru-53242DiVA: diva2:1039446
The 10th International Conference on Advances in Mobile Computing & Multimedia (MoMM ’12), Bali, Indonesia, December 3-5, 2012