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The Adoption of Mobile Tourism Services: An Empirical Study
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.ORCID iD: 0000-0002-3722-6797
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.
2012 (English)In: Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia, ACM Press, 2012, 47-56 p.Conference paper, Published paper (Refereed)
Abstract [en]

This study is investigating the adoption of mobile tourism services in Norway. By expanding the Technology Acceptance Model (TAM), a research model, called mobile services acceptance model including seven research hypotheses is presented. The proposed research model and research hypotheses were empirically tested using data collected from a survey of 47 users of a mobile tourism service called extended Mobile Tourist Service Recommender (MTSR) in a city in Norway. The findings indicated that the fitness of the research model is good and strong support was found for the seven research hypotheses. Among all the factors, the personal initiatives and characteristics had the most significant influence on the intention to use MTSR.

Place, publisher, year, edition, pages
ACM Press, 2012. 47-56 p.
Keyword [en]
context, mobile tourism services, personal initiatives and characteristics, the adoption of mobile services, trust
National Category
Information Systems
Research subject
Computer Science
Identifiers
URN: urn:nbn:se:oru:diva-53242DOI: 10.1145/2428955.2428972Scopus ID: 2-s2.0-84873452479ISBN: 978-1-4503-1307-0 (print)OAI: oai:DiVA.org:oru-53242DiVA: diva2:1039446
Conference
The 10th International Conference on Advances in Mobile Computing & Multimedia (MoMM ’12), Bali, Indonesia, December 3-5, 2012
Available from: 2016-10-24 Created: 2016-10-24 Last updated: 2017-10-18Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf