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Denigrating and being denigrated for a higher end: Constructing ordinary expertise through supportive and belligerent talk
Örebro University, School of Humanities, Education and Social Sciences.
2016 (English)In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 13, no Part A, p. 4-10Article in journal (Refereed) Published
Abstract [en]

This article explores the construction of ordinary expertise as a joint venture between experts and advisees in a Swedish makeover television show aired since 2006, Lyxfällan (Eng. The Luxury Trap). This show is also an exponent of belligerent broadcasting (Higgins et al., 2011) and circulates a discourse of consumption which promotes an individualistic consumer ideal.

Drawing on methodological approaches from studies of broadcast talk as talk-in-interaction and multimodal discourse analysis, the article examines the ways in which performances by advisers, advisees and an unseen narrator are made to work together to construct ordinary expertise. The analysis reveals that Lyxfällan’s construction of ordinary expertise heavily relies upon advisers and advisees both following and breaking the general norms of ordinary conversations and the sociability of broadcast talk (Scannell, 1996), as well as the more specific conventions of the participation framework (Thornborrow, 2015) of exchanges between advisers and advisees.

Place, publisher, year, edition, pages
Elsevier, 2016. Vol. 13, no Part A, p. 4-10
Keywords [en]
ordinary expertise, makeover, consumption, belligerent talk, ordianry people
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-53329DOI: 10.1016/j.dcm.2016.02.001ISI: 000386318700002Scopus ID: 2-s2.0-84959432660OAI: oai:DiVA.org:oru-53329DiVA, id: diva2:1040824
Projects
Ordinary people on television
Funder
Swedish Research Council, 2011-1708Available from: 2016-10-28 Created: 2016-10-28 Last updated: 2017-11-29Bibliographically approved

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Camauër, Leonor

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf