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Management discourse in university administrative documents in Sweden: How it recontextualizes and fragments scholarly practice
School of Culture and Education, Södertörn University, Huddinge, Sweden.
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden. (MKV)ORCID iD: 0000-0002-3295-3602
2016 (English)In: Pragmatics: Quarterly Publication of the International Pragmatics Association, ISSN 1018-2101, Vol. 26, no 4, 653-674 p.Article in journal (Refereed) In press
Abstract [en]

Studies in CDA have revealed the nature of the marketized language that now infuses universities and other public institutions, but there is no comprehensive study as to how this language enters the everyday practices of the university through different levels of steering documents and meetings. In this paper, taking one example from a corpus of data from a larger project on New Public Management in Sweden, we show how successively more detailed documents are created by professional administrators in order to present vision statements, that are first operationalized into strategies and then into more concrete ‘activities’ for the subject level that are related to bundles of performance indicators. These documents re-contextualize practices of teaching and research in line with marketized goals, yet do so through consistent lack of clear agency, causality and process. A number of linguistic and multimodal resources are deployed in a chain of interrelated documents legitimizing this process as one made by careful, technical, management expertise, although the result is a fragmentation of the actual interconnected processes that comprise university work.

Place, publisher, year, edition, pages
International Pragmatics Association (IPrA), 2016. Vol. 26, no 4, 653-674 p.
Keyword [en]
Marketization; Universities; Multimodality; Management; New Public Management; Critical Discourse Analysis; Recontextualization of social practice
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-53494OAI: oai:DiVA.org:oru-53494DiVA: diva2:1046617
Available from: 2016-11-14 Created: 2016-11-14 Last updated: 2016-12-16Bibliographically approved

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Machin, David
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School of Humanities, Education and Social Sciences, Örebro University, Sweden
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