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Multimodality, politics and ideology
Örebro University, School of Humanities, Education and Social Sciences. (MKV)ORCID iD: 0000-0002-3295-3602
Department of Language and Communication, University of Southern Denmark, Denmark.
2016 (English)In: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, no 3, 243-258 p.Article in journal (Refereed) Published
Abstract [en]

This journal's editorial statement is clear that political discourse should be studied not only as regards parliamentary type politics. In this introduction we argue precisely for the need to pay increasing attention to the way that political ideologies are infused into culture more widely, in entertainments media, software, administrative processes, children's apps, healthcare and even office furniture design. We point to the way that there have been massive shifts away from traditional state forms of politics to the rule of neoliberalism and the power of the corporation which, like the former regime of power, requires meanings and identities which can hold them in place. We explain the processes by which critical multimodal discourse analysis can best draw out this ideology as it is realized through different semiotics resources.

Place, publisher, year, edition, pages
John Benjamins Publishing Company, 2016. Vol. 15, no 3, 243-258 p.
Keyword [en]
Multimodal, critical discourse analysis, politics, ideology
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-53495DOI: 10.1075/jlp.15.3.01macISI: 000391136900001Scopus ID: 2-s2.0-84981237577OAI: oai:DiVA.org:oru-53495DiVA: diva2:1046624
Available from: 2016-11-14 Created: 2016-11-14 Last updated: 2017-10-18Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • text
  • asciidoc
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