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The evolution of performance management discourse in corporate strategy diagrams for public institutions
Department of Culture and Communication, Södertörn University, Huddinge, Sweden.
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.ORCID iD: 0000-0002-3295-3602
2016 (English)In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 13, no B, 122-131 p.Article in journal (Refereed) Published
Abstract [en]

A specific kind of performance management model called ‘Balanced Scorecard’ has come to dominate the way institutions are run around the world, oriented to increasing outputs and to ‘quality assurance’. Strategic diagrams emerged out of this model, claiming to break down all institutional parts and processes into a flow-chart forming a sort of road map of the role played by all parts of an organization in reaching targets. Drawing on Fairclough׳s (1992) notion of the ‘technologization’ of discourse and Van Leeuwen׳s (2008) notion of ‘the new writing’ this paper applies multimodal critical discourse analysis to a sample of diagrams from a wider corpus showing how they have changed over time, becoming more abstracted and symbolic, as the performance management discourse itself has become naturalized.

Place, publisher, year, edition, pages
Elsevier, 2016. Vol. 13, no B, 122-131 p.
Keyword [en]
Performance management; Multimodal critical discourse analysis; Strategy map; Balanced Scorecard; New writing; Social semiotics
National Category
Media and Communications
URN: urn:nbn:se:oru:diva-53498DOI: 10.1016/j.dcm.2016.05.004ScopusID: 2-s2.0-84971667738OAI: oai:DiVA.org:oru-53498DiVA: diva2:1046634
Available from: 2016-11-14 Created: 2016-11-14 Last updated: 2016-11-15Bibliographically approved

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Machin, David
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School of Humanities, Education and Social Sciences, Örebro University, Sweden
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