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Doing critical multimodality in research on gender, language and discourse
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden. (MKV)ORCID iD: 0000-0002-3295-3602
Federal University of Santa Catarina, Brazil.
University of the Witwatersrand, South Africa.
2016 (English)In: Gender and Language, ISSN 1747-6321, E-ISSN 1747-633X, Vol. 10, no 3, 301-308 p.Article in journal, Editorial material (Refereed) Published
Abstract [en]

The aim of this paper is to open a discussion about multimodal work in the area of gender, language and discourse, and propose the kinds of multimodal approaches that are most appropriate for this task. Multimodality, we claim, is a rather fragmented and unconsolidated field where many of the tools and concepts applied by different researchers are much less suitable than others. Our intention here is to raise critical questions about the affordances used by communicators in each context of usage and the ideological purposes they are meant to accomplish, so that meanings about gender and sexuality are uncovered.

Place, publisher, year, edition, pages
Equinox Publishing, 2016. Vol. 10, no 3, 301-308 p.
Keyword [en]
multimodality; gender; sexuality; critical analysis
National Category
Gender Studies Media and Communications
Research subject
Gender Studies; Media and Communication Studies
URN: urn:nbn:se:oru:diva-53500DOI: 10.1558/genl.v10i3.32037OAI: oai:DiVA.org:oru-53500DiVA: diva2:1046642
Available from: 2016-11-14 Created: 2016-11-14 Last updated: 2016-12-22Bibliographically approved

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Machin, David
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School of Humanities, Education and Social Sciences, Örebro University, Sweden
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