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“Welcome to Twitter, @CIA. Better Late Than Never”: Communication Professionals’ Views of Social Media Humor and Implications for Organizational Identity
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden. (Discourse & Communication)
2016 (English)Conference paper, Abstract (Refereed)
Abstract [en]

Security and emergency authorities have traditionally used an official language style in public, but currently social media have become an outlet for informal posts and humor. This article uses positioning analysis (Bamberg, 2005) to discuss the challenges that uses of humor pose for the identity of public officials and organizations. Four dimensions of social media use and humor are suggested to factor into organizational identity construction. Particularly some forms of humor stands contrary to a bureaucratic ethos of impartiality and confidentiality. Thus, dilemmas arise for public authorities that want to remain “in character”. The article contributes to the literature on organizational identity by considering the hitherto overlooked immersion of the use of social media and humor with organizational identity formation.

Place, publisher, year, edition, pages
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Communication Studies
URN: urn:nbn:se:oru:diva-53540OAI: oai:DiVA.org:oru-53540DiVA: diva2:1047304
The 66th Annual Conference of the International Communication Association, Communicating with Power, Fukuoka, Japan, June 9-13, 2016
Available from: 2016-11-17 Created: 2016-11-17 Last updated: 2016-11-18Bibliographically approved

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Rasmussen, Joel
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School of Humanities, Education and Social Sciences, Örebro University, Sweden
Communication Studies

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