The Role of Clothing in Materialising Ideologies: a social semiotic study of women’s Abaya
2016 (English)In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214Article in journal (Refereed) Accepted
Drawing on interviews with young women in the United Arab Emirates this paper presents a social semiotic analysis of the Abaya (a specific form of Islamic clothing that covers the whole body) as a case study of the role that women’s clothing, and indeed fashion in general, plays in materialising different ideologies specific to historical, socio-cultural and situational contexts. In this specific case this involves ideologies of tradition and heritage, monolithic notions of Islamic women, and ideas of youth, gender and taste.
Place, publisher, year, edition, pages
London, United Kingdom: Sage Publications, 2016.
Fashion, semiotics, Abaya, identity, discourse, Middle East, islamic fashion, globalization, multimodality, clothing semiotics
Social Sciences Media and Communications
IdentifiersURN: urn:nbn:se:oru:diva-53856OAI: oai:DiVA.org:oru-53856DiVA: diva2:1054916