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The Role of Clothing in Materialising Ideologies: a social semiotic study of women’s Abaya
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.ORCID iD: 0000-0003-1855-4258
2017 (English)In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214Article in journal (Refereed) Accepted
Abstract [en]

Drawing on interviews with young women in the United Arab Emirates this paper presents a social semiotic analysis of the Abaya (a specific form of Islamic clothing that covers the whole body) as a case study of the role that women’s clothing, and indeed fashion in general, plays in materialising different ideologies specific to historical, socio-cultural and situational contexts. In this specific case this involves ideologies of tradition and heritage, monolithic notions of Islamic women, and ideas of youth, gender and taste.

Place, publisher, year, edition, pages
London, United Kingdom: Sage Publications, 2017.
Keyword [en]
Fashion, semiotics, Abaya, identity, discourse, Middle East, islamic fashion, globalization, multimodality, clothing semiotics
National Category
Social Sciences Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-53856OAI: oai:DiVA.org:oru-53856DiVA: diva2:1054916
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2017-01-31Bibliographically approved

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