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Explaining the effects of exposure to negative campaigning: The mediating role of emotions
Örebro University, School of Law, Psychology and Social Work, Örebro University, Sweden.ORCID iD: 0000-0001-5214-9921
2016 (English)In: Psicologia sociale, ISSN 1827-2517, Vol. 11, no 3, 307-317 p.Article in journal (Refereed) Published
Abstract [en]

I analyzed the role of emotional reactions to negative campaigning as mediators of the link between exposure to negative messages, evaluations of candidates, and voting behavior. In an experimental study (N = 103) I found that exposure to issue-based negative messages from the outparty provoked anxiety, which increased selective exposure to political information that, in turn, improved the outparty evaluation; and exposure to person-based negative messages from the inparty provoked aversion, which negatively influenced inparty evaluation. Finally, the evaluations of candidates significantly predicted vote choices.

Place, publisher, year, edition, pages
Società editrice il Mulino , 2016. Vol. 11, no 3, 307-317 p.
Keyword [en]
negative campaigning, emotions, Affective Intelligence, candidates evaluations, voting behavior
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URN: urn:nbn:se:oru:diva-54033DOI: 10.1482/84667ISI: 000388501700006ScopusID: 2-s2.0-85000398995OAI: oai:DiVA.org:oru-54033DiVA: diva2:1057595
Available from: 2016-12-19 Created: 2016-12-19 Last updated: 2016-12-19Bibliographically approved

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Russo, Silvia
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School of Law, Psychology and Social Work, Örebro University, Sweden

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