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A study on Chinese consumers’ concern about books on online bookstores
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.ORCID iD: 0000-0002-3722-6797
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.
2013 (English)In: Proceedings of the 7th International Conference on Ubiquitous Information Management and Communication, ICUIMC 2013, ACM Digital Library, 2013Conference paper, (Refereed)
Abstract [en]

This study examines Chinese consumers’ concern about books on online bookstores. To address this, four research questions are proposed. The data used in this study are collected from the book best-seller lists from the most popular online bookstores in China, which is Dangdang.com. It is found that the most Chinese consumers are mainly concerned with fiction, children’s books, inspirational books and books about life. Secondly, the exponential Smoothing is used to predict the book short-term attention. And the reasonable results prove that the prediction method chosen is appropriate. Lastly, based on the data on consumers’ preference on themes of the books from 2004 to 2011, we find that fiction is always ranked in the first place. At the same time, the other popular top-ranking themes are children book, health/mental health, and management.

Place, publisher, year, edition, pages
ACM Digital Library, 2013.
Keyword [en]
Online Bookstore; Consumers’ Concern; Exponential Smoothing; Recommendation
National Category
Information Systems
Identifiers
URN: urn:nbn:se:oru:diva-54891DOI: 10.1145/2448556.2448617Scopus ID: 2-s2.0-84875872370ISBN: 9781450319584 (print)OAI: oai:DiVA.org:oru-54891DiVA: diva2:1067720
Conference
7th International Conference on Ubiquitous Information Management and Communication (ICUIMC2013), Kota Kinabalu, Malaysia, January 17-19, 2013
Available from: 2017-01-23 Created: 2017-01-23 Last updated: 2017-01-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf